Uber is adding hotel bookings, a voice-powered AI assistant, and in-car food delivery to its app, expanding far beyond rideshare and food delivery. The announcements came Wednesday at the company's sixth annual GO-GET product showcase, where CEO Dara Khosrowshahi revealed a partnership with Expedia Group to integrate 700,000 hotels directly into the Uber platform.
"It's not very often when you get to partner with a company that you led for 12 years," Khosrowshahi said at the event, referencing his previous role as CEO of Expedia Group. Current Expedia CEO Ariane Gorin called the partnership a "natural evolution of the future of travel," adding: "The best innovations are the ones that make life feel a little more effortless, and that's what makes this partnership so exciting. Where Uber can take you, we can help you stay."
Hotel bookings with built-in credits
A new "Hotels" icon on the Uber home screen lets U.S. users search, browse, and book from Expedia's global inventory. The interface shows properties in map or list view, with filters for guest ratings, price, amenities, hotel class, and brand. The upfront price includes all taxes, fees, and applied discounts, and users see how many Uber Credits they will earn before confirming.
Those credits land in the user's account within 24 hours of hotel check-in, making them available for rides and deliveries during the stay. After booking, Uber sends a confirmation email with a reminder to schedule rides through Uber Reserve, plus a breakdown of price details, refund policies, and earned Uber One credits. Vacation rental inventory from Vrbo will be added later this year.
Uber One members get at least 20% discounts on rates at 10,000 hotels and 10% back in Uber credits on all bookings. Starting June 1, international benefits for members will include credits on rides abroad, $0 delivery fees, and rewards that carry back home. Uber One operates in 47 countries.
Travel mode and in-car meals
Uber is also retooling the in-app experience for users outside their home city. The app will now curate local points of interest and tourist hotspots with one-tap booking. More than 25% of users try Uber Eats for the first time while traveling, the company said, which led to a room-service-style feature that surfaces commonly forgotten items and local-favorite dishes for delivery to a hotel door.
Uber Eats will add curated dining recommendations with the option to book a table through OpenTable inside the app. For riders who reserve Uber Black or Uber Black SUV, a new "Eats for the Way" feature lets them add food or drink to the ride. After confirming an Uber Reserve trip, users tap "add Uber Eats," choose coffee, tea, or a snack, and the driver picks it up en route. The feature launches in the coming weeks in Atlanta, Austin, Los Angeles, Philadelphia, San Diego, and San Francisco, with more cities to follow.
Voice booking and the Shop for Me feature
A new AI-powered Voice Booking tool uses a conversational assistant that understands destinations and preferences. By tapping the microphone icon in the search bar, a user can say where they want to go and specify needs like traveling with a pet. The voice agent then presents the best options before confirming the booking. This kind of practical voice interaction reflects broader advances in AI Voice Modulation that are reshaping customer touchpoints in travel.
Uber also introduced a "Shop for Me" feature on the Uber Eats home screen. Users can request items from any store - even those not on the app - including last-minute gifts, a specific cut of meat from a butcher, or a fresh plant. Shoppers will not purchase anything without approval, and items are priced at in-store rates. If a restaurant is not available for direct ordering on Uber Eats, a "Shop for Me" option appears as an alternative.
A redesigned "Where to?" bar now runs a single search across rides, food, and items. Users search once and the platform connects the dots, pulling results from across Uber's services.
Why this matters for hospitality and events professionals
Uber's move into hotel booking and curated local recommendations turns the rideshare app into a distribution channel that competes for the same traveler attention hospitality brands rely on. When a guest can book a hotel, schedule an airport pickup, order room service, and reserve a dinner table without leaving one app, the relationship between the traveler and the hotel brand shifts. Event planners and hotel operators should watch how Expedia's inventory surfaces inside Uber - and whether the credits system influences booking behavior - because it changes where guests make decisions and who captures their loyalty data. For teams working at the intersection of travel and AI for Hospitality & Events, the voice booking tool also signals how quickly conversational interfaces are moving from novelty to operational reality in guest services.
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