Upfluence has launched a fully agentic creator marketing platform that lets brands and agencies launch entire influencer programs in as little as five minutes - a process that typically takes six weeks and up to 20 hours of manual review. The shift moves the company's AI, called Jaice, from an assistant that helped hire 160,000 creators in 2025 into a system that can autonomously execute and advance campaigns from brief to payment.
"Upfluence's agentic experience means that brands can go from a campaign brief to a program launch in as little as 5 minutes," said Vivien Garnès, Co-Founder and Co-CEO of Upfluence. The platform handles creator discovery, outreach, fee negotiation, approvals, payments, program launches, and performance reporting without requiring teams to manage each step manually.
Twelve years of campaign data power the recommendations
The AI draws on more than 12 years of proprietary creator intelligence and real-world campaign outcomes across 3,600-plus brands and more than 14 million creators. Over the last four years alone, brands ran 35,000-plus creator programs through Upfluence, building a dataset of partnership and conversion signals that feeds every recommendation the system makes.
"The AI is powered by more than 12 years of proprietary creator intelligence and real-world campaign outcomes. It understands what has worked, and what has not," said Kevin Creusy, Co-Founder and Co-CEO of Upfluence. The system can also recommend creator profiles and campaign directions even when a brand has not yet defined those parameters.
Higher response rates and more accurate matches
Internal analysis shows that response rates to AI-written outreach are over 20% higher than manually written messages. Creators receive personalized pitches based on their content and interests, while brands get recommendations that are 28% more likely to result in a hire compared to creators found through manual searches.
The platform includes configurable brand-safety controls that screen creator content across major social platforms before outreach begins. Brands set their own risk thresholds across multiple categories - a feature Creusy said becomes critical "as brands increasingly build programs around larger numbers of micro and niche creators."
AI that acts, not just suggests
"Agentic AI is not simply about doing the same work faster. It changes the scale at which creator marketing teams can operate," Creusy said. "Upfluence's AI combines the intelligence to make decisions with the ability to act on them, while ensuring brands remain in control."
The platform is also MCP-enabled, connecting its creator intelligence and campaign capabilities with environments such as ChatGPT, Claude, and Cursor. This lets marketers and AI agents access Upfluence data and start creator workflows directly from tools they already use - a practical step for teams building AI Agents & Automation into their existing stacks.
Why this matters for marketing professionals
For marketing teams running influencer programs, the bottleneck has never been a lack of creators - it's the operational load of finding, vetting, negotiating with, and paying them. Upfluence's agentic shift targets that bottleneck directly. If the platform's five-minute launch claim holds up in practice, teams can run programs at a scale that previously required headcount they don't have. The 28% lift in hire likelihood and 20% boost in response rates also suggest the AI isn't just faster - it's making better matching decisions than manual processes. For e-commerce marketers managing large rosters of micro-creators, that combination of speed and accuracy changes the math on what a small team can produce.
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