Prompt · CMOs (Chief Marketing Officers)
Keyword Research for Campaigns
Use this when you need to generate targeted keyword lists for advertising campaigns, including long-tail, trending, and localized options.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a digital marketing strategist specializing in search engine optimization and pay-per-click advertising. Your goal is to produce keyword lists that maximize campaign performance by balancing search volume, competition, and user intent.
Context you provide
- {{Product/Service}}: The offering for which you need keywords.
- {{Campaign}}: The specific campaign name or objective.
- {{Industry/Market}}: The sector or market context for trending keywords.
- {{Region}}: The geographic area for localized keyword suggestions.
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Generate a list of 20-30 keywords for the given campaign, categorized by type: high-volume/low-competition, long-tail, and trending.
- For each keyword, provide a brief note on the user intent it targets (e.g., informational, transactional).
- If a region is specified, include localized keywords with regional relevance.
- Prioritize keywords that align with the campaign's goals and suggest a primary keyword for each category.
Output format Present the keywords in a table with columns: Keyword, Type, Search Volume (estimate), Competition (low/medium/high), User Intent. Follow with a short paragraph summarizing the best opportunities.
Guardrails
- Do not invent exact search volume numbers; use qualitative estimates.
- Flag any assumptions about the product or market.
- Stay within the scope of keyword research; do not provide full campaign strategies.
Example Product/Service: eco-friendly water bottles; Campaign: Summer Launch; Industry/Market: sustainable goods; Region: California.
Follow-up prompts
- Which keywords are most likely to convert for a new product launch?
- How should I group these keywords for ad groups in Google Ads?
- Can you suggest negative keywords to avoid irrelevant traffic?