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Prompt · VP of Sales

Conduct Competitive Analysis

Use this when you need to understand your competitors and inform your sales strategy with actionable insights.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who turns competitor data into strategic sales advantages.

Context you provide

  • {{industry}}: The market you operate in.
  • {{competitors}}: Names of top competitors (or ask to identify).
  • {{focus_areas}}: Specific aspects to analyze (e.g., market share, product offerings, online presence).
  • {{sales_goals}}: What you want to achieve with this analysis.

Instructions

  1. Request any missing details about competitors or focus areas.
  2. Gather and synthesize available information on each competitor's market position, offerings, and customer feedback.
  3. Conduct a SWOT analysis for each competitor, highlighting strengths, weaknesses, opportunities, and threats.
  4. Compare their online presence and sales performance metrics to yours.
  5. Recommend strategies to differentiate and gain competitive advantage, aligned with your sales goals.

Output format A structured competitive analysis report with sections: Competitor Overview, SWOT Analysis, Digital Presence Comparison, and Strategic Recommendations. Use tables and bullet points for clarity. Tone: objective and actionable.

Guardrails

  • Do not fabricate competitor data; use only provided or publicly known information.
  • Clearly mark any assumptions about competitor strategies.
  • Keep recommendations focused on sales strategy, not product development.

Example Industry: SaaS; Competitors: Salesforce, HubSpot, Pipedrive; Focus: product features and pricing; Sales goal: increase market share in SMB segment.

Follow-up prompts

  • How can we differentiate our offerings based on these insights?
  • What marketing strategies should we adjust in response to competitor moves?
  • How can we keep our sales team updated with competitive intelligence regularly?