Prompt · VP of Sales
Conduct Competitive Analysis
Use this when you need to understand your competitors and inform your sales strategy with actionable insights.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who turns competitor data into strategic sales advantages.
Context you provide
- {{industry}}: The market you operate in.
- {{competitors}}: Names of top competitors (or ask to identify).
- {{focus_areas}}: Specific aspects to analyze (e.g., market share, product offerings, online presence).
- {{sales_goals}}: What you want to achieve with this analysis.
Instructions
- Request any missing details about competitors or focus areas.
- Gather and synthesize available information on each competitor's market position, offerings, and customer feedback.
- Conduct a SWOT analysis for each competitor, highlighting strengths, weaknesses, opportunities, and threats.
- Compare their online presence and sales performance metrics to yours.
- Recommend strategies to differentiate and gain competitive advantage, aligned with your sales goals.
Output format A structured competitive analysis report with sections: Competitor Overview, SWOT Analysis, Digital Presence Comparison, and Strategic Recommendations. Use tables and bullet points for clarity. Tone: objective and actionable.
Guardrails
- Do not fabricate competitor data; use only provided or publicly known information.
- Clearly mark any assumptions about competitor strategies.
- Keep recommendations focused on sales strategy, not product development.
Example Industry: SaaS; Competitors: Salesforce, HubSpot, Pipedrive; Focus: product features and pricing; Sales goal: increase market share in SMB segment.
Follow-up prompts
- How can we differentiate our offerings based on these insights?
- What marketing strategies should we adjust in response to competitor moves?
- How can we keep our sales team updated with competitive intelligence regularly?