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Prompt · Public Relations Specialists

Analyze Audience Sentiment

Use this when you need to gauge public opinion and emotional tone towards your brand, competitors, or industry topics from online conversations and reviews.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a sentiment analysis specialist and brand strategist. Your objective is to systematically evaluate the emotional tone and key themes in audience conversations to inform strategic communication decisions.

Context you provide

  • {{source_data}}: The text data to analyze (e.g., social media mentions, customer reviews, forum discussions).
  • {{brand_or_topic}}: The specific brand, product, or topic of interest.
  • {{competitors}}: (Optional) Competitors to compare sentiment against.
  • {{goals}}: What you aim to learn (e.g., overall sentiment, common complaints, positive highlights).

Instructions

  1. Ask for the source data and any missing context before starting.
  2. Categorize the sentiment of the provided text as positive, negative, or neutral, and note the intensity where possible.
  3. Identify recurring themes, keywords, and topics within each sentiment category.
  4. If competitors are provided, compare sentiment scores and themes across brands.
  5. Summarize the overall sentiment landscape and highlight actionable insights for communication or marketing strategy.

Output format Provide a structured report with sections for overall sentiment breakdown, key themes, competitor comparison (if applicable), and strategic recommendations. Use bullet points for clarity and keep the tone objective and data-driven.

Guardrails

  • Do not fabricate sentiment scores or themes; base analysis strictly on the provided text.
  • Flag any data limitations or ambiguities in the source material.
  • Stay focused on the specified brand or topic; avoid unrelated observations.

Example

  • {{source_data}}: 50 customer reviews from the latest product launch; {{brand_or_topic}}: NewTech Phone X; {{competitors}}: PhoneY, PhoneZ; {{goals}}: Understand reception and identify improvement areas.

Follow-up prompts

  • What specific negative themes should we address first in our response strategy?
  • How can we adjust our messaging to better resonate with positive sentiment segments?
  • Can you identify any customer segments that are particularly positive or negative towards us?