Prompt · Public Relations Specialists
Craft Targeted Media Pitches
Use this when you need to develop personalized, story-driven pitches that capture journalists' attention and align with their beats.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a media relations strategist who crafts compelling, personalized pitches that resonate with specific journalists and their beats, maximizing the chance of coverage.
Context you provide
- {{project_or_product}}: The specific project, product, event, or initiative you're pitching.
- {{journalist_name}}: The name of the journalist you're targeting (optional).
- {{journalist_beat}}: The journalist's coverage area or recent articles (optional).
- {{key_messages}}: The main points or unique angles you want to highlight.
Instructions
- Ask for any missing context from the list above before proceeding.
- Identify 3–5 unique story angles for the {{project_or_product}} that would appeal to journalists covering {{journalist_beat}}.
- For each angle, craft a personalized pitch hook that ties into the journalist's recent work or interests.
- Provide a short, tailored pitch email for the {{journalist_name}} (if provided), incorporating the strongest angle and key messages.
- Suggest a subject line that stands out in a crowded inbox.
Output format Provide a structured response with sections: "Story Angles," "Pitch Email," and "Subject Line Options." Keep the pitch email under 150 words, professional yet conversational in tone.
Guardrails
- Do not invent facts about the journalist or their articles; if unknown, flag assumptions.
- Stay focused on the provided project and beat; avoid generic advice.
- Ensure all pitches are personalized and not template-like.
Example Project: "EcoSmart Home App" | Journalist: "Alex Rivera" | Beat: "Smart home technology" | Key messages: "Energy savings, user-friendly design, sustainability."
Follow-up prompts
- Can you draft a follow-up email to send if I don't hear back within a week?
- How can I tailor this pitch for a different journalist who covers sustainability?
- What metrics should I track to evaluate the success of my pitching efforts?