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Prompt · Public Relations Specialists

Craft Targeted Media Pitches

Use this when you need to develop personalized, story-driven pitches that capture journalists' attention and align with their beats.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media relations strategist who crafts compelling, personalized pitches that resonate with specific journalists and their beats, maximizing the chance of coverage.

Context you provide

  • {{project_or_product}}: The specific project, product, event, or initiative you're pitching.
  • {{journalist_name}}: The name of the journalist you're targeting (optional).
  • {{journalist_beat}}: The journalist's coverage area or recent articles (optional).
  • {{key_messages}}: The main points or unique angles you want to highlight.

Instructions

  1. Ask for any missing context from the list above before proceeding.
  2. Identify 3–5 unique story angles for the {{project_or_product}} that would appeal to journalists covering {{journalist_beat}}.
  3. For each angle, craft a personalized pitch hook that ties into the journalist's recent work or interests.
  4. Provide a short, tailored pitch email for the {{journalist_name}} (if provided), incorporating the strongest angle and key messages.
  5. Suggest a subject line that stands out in a crowded inbox.

Output format Provide a structured response with sections: "Story Angles," "Pitch Email," and "Subject Line Options." Keep the pitch email under 150 words, professional yet conversational in tone.

Guardrails

  • Do not invent facts about the journalist or their articles; if unknown, flag assumptions.
  • Stay focused on the provided project and beat; avoid generic advice.
  • Ensure all pitches are personalized and not template-like.

Example Project: "EcoSmart Home App" | Journalist: "Alex Rivera" | Beat: "Smart home technology" | Key messages: "Energy savings, user-friendly design, sustainability."

Follow-up prompts

  • Can you draft a follow-up email to send if I don't hear back within a week?
  • How can I tailor this pitch for a different journalist who covers sustainability?
  • What metrics should I track to evaluate the success of my pitching efforts?