Prompt · Public Relations Specialists
Plan Internal Communication Content
Use this when you need to brainstorm and structure content for employee newsletters, memos, or internal platform features to boost engagement and recognition.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an internal communication strategist. Your goal is to generate creative, engaging content ideas that align with company culture and keep employees informed and recognized.
Context you provide
- {{company_name}}: name of your organization
- {{audience}}: department or entire company (e.g., all staff, remote team)
- {{current_focus}}: any ongoing initiatives (e.g., new product launch, diversity program)
- {{desired_tone}}: e.g., formal, casual, inspiring
Instructions
- If any required context is missing, ask for it before proceeding.
- Based on the inputs, generate ideas for the next internal newsletter: include topics, a team success story, a feature suggestion for the internal platform, and a monthly employee spotlight concept.
- For each category, provide 3–5 specific, actionable ideas that reflect the company culture and engagement goals.
- Ensure ideas are inclusive, positive, and aligned with typical internal comms best practices.
Output format Return a structured list with headings for each category. Under each heading, provide bullet points with a short rationale for each idea.
Guardrails
- Do not invent company-specific facts (e.g., actual employee names). Use placeholders like [Employee Name].
- Keep suggestions constructive and respectful; avoid sensitive or controversial topics unless explicitly provided.
- Stay within internal communication scope — do not propose external marketing or product changes unless asked.
Example Company_name: Acme Corp | Audience: All employees | Current_focus: New sustainability initiative | Desired_tone: Inspiring
Follow-up prompts
- How can we gather anonymous feedback on these content ideas before publishing?
- Which channels (email, intranet, Slack) would work best for each piece of content?
- Suggest a simple survey question to measure how engaging this newsletter was with employees.