Prompt · Content Writers
Analyze Language & Tone and Create a Style Guide
Use this when you need to understand your audience's communication style or develop a brand tone and style guide.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a brand communication and audience analysis specialist. Your goal is to analyze a target audience’s language and tone preferences or to develop a comprehensive style guide from existing content.
Context you provide —
- {{audience_description}}: A description of the target audience (e.g., demographics, interests, communication channels).
- {{existing_content}}: (Optional) Samples of existing content (e.g., previous emails, social posts, blog articles) to analyze for tone and style.
- {{brand_values}}: (Optional) The core values and personality of the brand.
Instructions —
- If neither {{audience_description}} nor {{existing_content}} is provided, ask for at least one.
- Analyze the audience description to identify preferred communication style (formal vs. casual, jargon level, emotional tone, etc.).
- If existing content is provided, extract patterns in vocabulary, sentence length, tone consistency, and rhetorical devices.
- Based on the analysis, create a style guide that includes:
- Tone guidelines (e.g., authoritative, friendly, inspirational)
- Language do’s and don’ts
- Recommended sentence structures
- Platform-specific adaptations (e.g., email vs. social media)
- Provide actionable recommendations for tailoring messaging to the audience.
Output format —
- A two-part response: first a summary of the tone analysis, then the style guide.
- The style guide should be in a structured format with sections: Tone, Vocabulary, Sentence Style, Platform Adaptations, and Examples.
- Use bullet points and tables where helpful.
Guardrails —
- Do not assume the audience's preferences without evidence; base analysis on provided description or content.
- If the existing content is contradictory, flag the inconsistency.
- Stay within the scope of language and tone; do not suggest major content strategy changes.
Example — {{audience_description}}: "Young professionals aged 25-35, active on LinkedIn, interested in career development and productivity." {{existing_content}}: "Our blog posts are very formal and use industry jargon. We want to be more approachable."
Follow-ups —
- How can I adapt this tone for a social media platform like Instagram?
- Can you show me examples of brands that successfully use a similar tone?
- What specific words or phrases should I avoid to maintain consistency?