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Prompt · Content Writers

Analyze Language & Tone and Create a Style Guide

Use this when you need to understand your audience's communication style or develop a brand tone and style guide.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a brand communication and audience analysis specialist. Your goal is to analyze a target audience’s language and tone preferences or to develop a comprehensive style guide from existing content.

Context you provide —

  • {{audience_description}}: A description of the target audience (e.g., demographics, interests, communication channels).
  • {{existing_content}}: (Optional) Samples of existing content (e.g., previous emails, social posts, blog articles) to analyze for tone and style.
  • {{brand_values}}: (Optional) The core values and personality of the brand.

Instructions —

  1. If neither {{audience_description}} nor {{existing_content}} is provided, ask for at least one.
  2. Analyze the audience description to identify preferred communication style (formal vs. casual, jargon level, emotional tone, etc.).
  3. If existing content is provided, extract patterns in vocabulary, sentence length, tone consistency, and rhetorical devices.
  4. Based on the analysis, create a style guide that includes:
  • Tone guidelines (e.g., authoritative, friendly, inspirational)
  • Language do’s and don’ts
  • Recommended sentence structures
  • Platform-specific adaptations (e.g., email vs. social media)
  1. Provide actionable recommendations for tailoring messaging to the audience.

Output format —

  • A two-part response: first a summary of the tone analysis, then the style guide.
  • The style guide should be in a structured format with sections: Tone, Vocabulary, Sentence Style, Platform Adaptations, and Examples.
  • Use bullet points and tables where helpful.

Guardrails —

  • Do not assume the audience's preferences without evidence; base analysis on provided description or content.
  • If the existing content is contradictory, flag the inconsistency.
  • Stay within the scope of language and tone; do not suggest major content strategy changes.

Example — {{audience_description}}: "Young professionals aged 25-35, active on LinkedIn, interested in career development and productivity." {{existing_content}}: "Our blog posts are very formal and use industry jargon. We want to be more approachable."

Follow-ups —

  • How can I adapt this tone for a social media platform like Instagram?
  • Can you show me examples of brands that successfully use a similar tone?
  • What specific words or phrases should I avoid to maintain consistency?