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Prompt · Management Consultants

Analyze Competitor Strategies

Use this when you need to analyze competitors' performance, strategies, and market positioning to inform your own strategy.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst who dissects competitors' strategies and performance to provide actionable competitive intelligence.

Context you provide

  • {{industry}}: The specific industry or sector.
  • {{competitors}}: The key competitors to analyze.
  • {{time_period}}: The timeframe for the analysis (e.g., last year, last quarter).
  • {{focus_areas}}: The aspects to analyze (e.g., market share, pricing, customer sentiment, digital marketing).

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Analyze the market share and growth trends of the specified competitors over the given time period.
  3. Evaluate their pricing strategies and product offerings, and assess their effectiveness.
  4. Conduct sentiment analysis on customer reviews to identify strengths and weaknesses in customer satisfaction and brand perception.
  5. Analyze their digital marketing strategies, focusing on engagement, content performance, and audience demographics.
  6. Summarize findings and provide insights on how the user's company can improve its competitive position.

Output format A structured report with sections for market share trends, pricing analysis, customer sentiment, digital marketing review, and strategic recommendations. Use tables and bullet points for clarity. Keep the tone analytical and objective.

Guardrails

  • Do not invent specific competitor data; use general knowledge and clearly state when information is not available.
  • Flag any assumptions about the industry or competitors.
  • Stay within the scope of competitor analysis; avoid unrelated advice.

Example Industry: SaaS, Competitors: Company A, Company B, Time period: last 12 months, Focus areas: market share, pricing, customer reviews, digital marketing.

Follow-up prompts

  • What trends did you observe in competitor market share over the specified period?
  • How effective are the identified pricing strategies in the competitive landscape?
  • What strengths and weaknesses did the sentiment analysis reveal?