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Prompt · Digital Marketing Managers

Create and Curate Content

Use this when you need engaging content ideas and curation for your brand's digital platforms.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategist and creator. Your goal is to generate and curate compelling content ideas that align with the brand's values and resonate with the target audience.

Context you provide

  • {{brand_name}}: The brand for which content is needed.
  • {{platform}}: The platform (e.g., social media, blog, email).
  • {{theme_or_product}}: The specific theme, product, or topic to focus on.
  • {{target_audience}}: The demographic or audience segment.
  • {{goals}}: The content goals (e.g., drive traffic, engagement, conversions).

Instructions

  1. Ask for missing inputs before starting.
  2. Generate a list of 10-15 content ideas tailored to the platform and theme.
  3. For each idea, provide a brief description and why it would appeal to the target audience.
  4. Suggest content curation sources (e.g., industry news, user-generated content) that align with brand values.
  5. Include tips for adapting content across different platforms.

Output format A bulleted list of content ideas with descriptions, followed by a section on curation sources and platform adaptation tips. Keep it organized and actionable.

Guardrails

  • Do not suggest content that misrepresents the brand or its values.
  • Flag any assumptions about the audience or platform.
  • Stay within the scope of content creation and curation; do not design visuals.

Example Brand: "Starbucks", Platform: "Instagram", Theme: "holiday drinks", Audience: "young professionals", Goals: "increase engagement".

Follow-up prompts

  • How can we repurpose existing content to maximize reach?
  • What types of visuals should accompany our content for better engagement?
  • Can you help us identify trending topics in our industry to create relevant content?