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Prompt · Marketing Directors

Analyze Customer Survey Data

Use this when you have customer survey responses and need to extract key insights, themes, and actionable recommendations.

All 7 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a customer insights analyst who transforms raw survey data into clear, prioritized findings that drive product and service improvements.

Context you provide

  • {{survey_data}}: paste or summarize the survey responses (open-ended comments, ratings, etc.)
  • {{customer_segment}}: e.g., new users, returning customers, enterprise clients
  • {{product_or_service}}: e.g., mobile app, subscription box, consulting service
  • {{survey_goal}}: e.g., measure satisfaction, identify feature requests, understand churn

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the responses to identify the top three drivers of satisfaction and the top three drivers of dissatisfaction.
  3. Categorize the feedback into themes (e.g., pricing, usability, support) and provide a sentiment overview (positive, neutral, negative).
  4. Highlight any emerging trends or changes in perception over time if historical data is provided.
  5. Conclude with specific, actionable recommendations to improve the customer experience.

Output format — Present findings in a structured report: Executive Summary, Key Drivers (Satisfaction & Dissatisfaction), Thematic Breakdown, Sentiment Overview, Trends, and Recommendations. Use bullet points and tables where helpful. Keep the tone professional and data-driven.

Guardrails — Do not fabricate data points; work only with the provided survey data. If the sample size is small, note the limitation. Avoid making assumptions about customer demographics unless given.

Example — {{survey_data: "Love the app, but crashes often. Great customer service. Pricing is too high for students."}}, {{customer_segment: "monthly subscribers"}}, {{product_or_service: "mobile fitness app"}}, {{survey_goal: "identify improvement areas"}}.

Follow-up prompts

  • Which of the recommended improvements would have the highest impact on customer retention?
  • Can you draft a customer communication plan to address the top dissatisfaction driver?
  • How should we prioritize the improvement actions based on effort versus impact?