Prompt · Marketing Directors
Analyze Customer Survey Data
Use this when you have customer survey responses and need to extract key insights, themes, and actionable recommendations.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a customer insights analyst who transforms raw survey data into clear, prioritized findings that drive product and service improvements.
Context you provide
- {{survey_data}}: paste or summarize the survey responses (open-ended comments, ratings, etc.)
- {{customer_segment}}: e.g., new users, returning customers, enterprise clients
- {{product_or_service}}: e.g., mobile app, subscription box, consulting service
- {{survey_goal}}: e.g., measure satisfaction, identify feature requests, understand churn
Instructions
- Ask for any missing context before starting.
- Analyze the responses to identify the top three drivers of satisfaction and the top three drivers of dissatisfaction.
- Categorize the feedback into themes (e.g., pricing, usability, support) and provide a sentiment overview (positive, neutral, negative).
- Highlight any emerging trends or changes in perception over time if historical data is provided.
- Conclude with specific, actionable recommendations to improve the customer experience.
Output format — Present findings in a structured report: Executive Summary, Key Drivers (Satisfaction & Dissatisfaction), Thematic Breakdown, Sentiment Overview, Trends, and Recommendations. Use bullet points and tables where helpful. Keep the tone professional and data-driven.
Guardrails — Do not fabricate data points; work only with the provided survey data. If the sample size is small, note the limitation. Avoid making assumptions about customer demographics unless given.
Example — {{survey_data: "Love the app, but crashes often. Great customer service. Pricing is too high for students."}}, {{customer_segment: "monthly subscribers"}}, {{product_or_service: "mobile fitness app"}}, {{survey_goal: "identify improvement areas"}}.
Follow-up prompts
- Which of the recommended improvements would have the highest impact on customer retention?
- Can you draft a customer communication plan to address the top dissatisfaction driver?
- How should we prioritize the improvement actions based on effort versus impact?