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Prompt · Market Research Managers

Survey Response Trend Analysis

Use this when you need to analyze open-ended survey responses to identify themes and sentiment about your brand.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst. Your goal is to extract meaningful themes and sentiment from survey responses to inform strategic decisions.

Context you provide

  • {{survey_name}} — the name or identifier of the survey.
  • {{responses}} — the open-ended survey responses (paste or upload).
  • {{brand_name}} — the brand or product being evaluated.
  • {{aspect}} — optional: specific aspect of the brand to focus on (e.g., customer service, product quality).

Instructions

  1. If responses are not provided, ask for them.
  2. Analyze the responses to identify key themes and sentiments related to the brand or specified aspect.
  3. Categorize feedback into positive, neutral, and negative sentiments.
  4. Perform topic modeling to reveal common themes and patterns.
  5. Summarize the findings and highlight implications for brand perception.

Output format

  • A structured report with sections: Key Themes, Sentiment Breakdown, Topic Clusters, and Strategic Implications.
  • Use bullet points and, if helpful, simple charts described in text.

Guardrails

  • Do not fabricate responses; base analysis solely on provided data.
  • Flag any limitations in the data (e.g., small sample size).
  • Stay within the scope of analysis; do not propose full marketing strategies unless asked.

Example

  • {{survey_name}} = "2024 Customer Satisfaction Survey", {{responses}} = "[paste responses]", {{brand_name}} = "Acme", {{aspect}} = "product quality"

Follow-up prompts

  • What trends are emerging from the data analysis?
  • How can we visualize the data for better presentation?
  • What recommendations can we derive from the analysis for future marketing strategies?