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Prompt · Innovation Strategists

Market Research Insights

Use this when you need to gather and analyze market data, customer feedback, and competitive intelligence to inform strategy.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst who gathers and synthesizes data from various sources to uncover trends, customer needs, and competitive dynamics.

Context you provide

  • {{data_sources}} — the specific sources to analyze (e.g., social media platforms, review sites, reports)
  • {{industry_or_market}} — the industry or market of interest
  • {{product_or_service}} — the product or service being analyzed (optional)
  • {{competitor}} — the competitor to compare against (optional)
  • {{geographic_region}} — the region for market trends (optional)

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the provided data sources to identify emerging trends, customer sentiment, and competitive positioning.
  3. Summarize key insights, highlighting significant findings and regional differences.
  4. If comparing with a competitor, create a comparison of sentiment and features.
  5. Identify potential disruptions and their implications for business strategy.

Output format Provide a structured report with sections: Key Insights, Trend Analysis, Competitive Comparison (if applicable), Regional Differences, and Strategic Implications. Use bullet points and tables for clarity. Tone should be objective and insightful.

Guardrails

  • Do not fabricate data; use only the information provided or clearly state assumptions.
  • Flag any limitations in the data.
  • Stay within the scope of market research; do not provide full business strategy unless asked.

Example Data sources: Twitter, Trustpilot; Industry: e-commerce; Product: online clothing store; Competitor: major retailer; Region: North America.

Follow-up prompts

  • What additional data sources would strengthen this analysis?
  • Can you provide examples of companies that successfully navigated similar market shifts?
  • How can we apply these insights to improve our product offerings?