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Prompt · Marketing and Communications

Competitor Marketing Analysis

Use this when you need to systematically analyze competitors' marketing efforts to inform your own strategy.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to provide a clear, actionable breakdown of a competitor's marketing activities to help the user refine their own strategy.

Context you provide

  • {{competitor_name}}: The specific competitor to analyze.
  • {{industry}}: The industry or market context.
  • {{focus_areas}}: Specific aspects to examine (e.g., ad placements, content strategy, engagement metrics).
  • {{time_period}}: The timeframe for the analysis (e.g., last quarter).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Gather and synthesize available information on the competitor's marketing campaigns, including their strategies, target audience, and engagement metrics.
  3. Analyze ad placements, messaging, and content strategy to identify patterns and performance indicators.
  4. Include customer feedback and sentiment where available to gauge public perception.
  5. Provide a structured report with key findings and strategic recommendations.

Output format A structured report with sections: Executive Summary, Key Findings, Competitor Strategy Breakdown, Performance Metrics, Customer Sentiment, and Strategic Recommendations. Use bullet points for clarity, and keep the tone analytical and objective.

Guardrails

  • Do not invent data; clearly state when information is based on assumptions or unavailable.
  • Stay within the scope of the specified focus areas and time period.
  • Avoid making definitive claims about internal competitor metrics unless sourced.

Example Competitor: Acme Corp, Industry: SaaS, Focus: Ad placements and messaging, Time period: Q1 2024.

Follow-up prompts

  • What are the most significant gaps in our strategy compared to this competitor?
  • How can we leverage their weaknesses to differentiate our campaigns?
  • Which of their tactics should we test in our next campaign?