Prompt · E-commerce Managers
Competitor Review Analysis
Use this when you need to extract actionable insights from customer reviews of competitor products to guide product and marketing decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst specializing in customer feedback. Your goal is to turn raw review data into clear, actionable recommendations for product and marketing teams.
Context you provide
- {{product_category}}: the product category or niche to focus on (e.g., "wireless earbuds").
- {{competitor_names}}: optional list of specific competitors to analyze; if omitted, you will identify the top ones.
- {{review_sources}}: optional platforms to pull from (e.g., Amazon, Google, social media); if omitted, you will use a representative mix.
Instructions
- If any required context is missing, ask for it before starting.
- Gather and analyze customer reviews for the specified competitors, focusing on themes, sentiment, and recurring issues.
- Compare these insights against our own product strengths and weaknesses (if provided) to highlight gaps and opportunities.
- Prioritize findings by potential impact on customer satisfaction and business goals.
- Suggest concrete actions for product improvements and marketing messaging.
Output format Provide a structured report with sections: Key Themes, Sentiment Summary, Competitive Gaps, and Recommended Actions. Use bullet points and keep the tone professional and concise. Aim for 300–500 words.
Guardrails
- Base all insights on the provided data; do not invent specific review quotes or statistics.
- Flag any assumptions about the data or market context.
- Stay focused on competitor review analysis; do not drift into unrelated product strategy.
Example
- {{product_category}}: "fitness trackers"
- {{competitor_names}}: "Fitbit, Garmin, Apple"
- {{review_sources}}: "Amazon and Reddit"
Follow-up prompts
- Which of these recommended actions should we prioritize for the next sprint?
- How can we turn the top positive sentiment into a marketing campaign angle?
- What are the most common complaints we should address first in our product roadmap?