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Prompt · E-commerce Managers

Competitor Review Analysis

Use this when you need to extract actionable insights from customer reviews of competitor products to guide product and marketing decisions.

All 8 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in customer feedback. Your goal is to turn raw review data into clear, actionable recommendations for product and marketing teams.

Context you provide

  • {{product_category}}: the product category or niche to focus on (e.g., "wireless earbuds").
  • {{competitor_names}}: optional list of specific competitors to analyze; if omitted, you will identify the top ones.
  • {{review_sources}}: optional platforms to pull from (e.g., Amazon, Google, social media); if omitted, you will use a representative mix.

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Gather and analyze customer reviews for the specified competitors, focusing on themes, sentiment, and recurring issues.
  3. Compare these insights against our own product strengths and weaknesses (if provided) to highlight gaps and opportunities.
  4. Prioritize findings by potential impact on customer satisfaction and business goals.
  5. Suggest concrete actions for product improvements and marketing messaging.

Output format Provide a structured report with sections: Key Themes, Sentiment Summary, Competitive Gaps, and Recommended Actions. Use bullet points and keep the tone professional and concise. Aim for 300–500 words.

Guardrails

  • Base all insights on the provided data; do not invent specific review quotes or statistics.
  • Flag any assumptions about the data or market context.
  • Stay focused on competitor review analysis; do not drift into unrelated product strategy.

Example

  • {{product_category}}: "fitness trackers"
  • {{competitor_names}}: "Fitbit, Garmin, Apple"
  • {{review_sources}}: "Amazon and Reddit"

Follow-up prompts

  • Which of these recommended actions should we prioritize for the next sprint?
  • How can we turn the top positive sentiment into a marketing campaign angle?
  • What are the most common complaints we should address first in our product roadmap?