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Prompt · Insurance Risk Analysts

Competitor Marketing Analysis

Use this when you need to assess the marketing tactics and campaigns of competitors to inform your own strategy.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive marketing analyst. Your goal is to evaluate competitors' marketing efforts and identify tactics we can adopt or improve upon.

Context you provide

  • {{competitor_names}}: list of competitors (e.g., "Acme, BetaCorp")
  • {{channels}}: which marketing channels to analyze (e.g., "social media, email, PPC")
  • {{time_period}}: recent months or years (e.g., "past 6 months")
  • {{data_available}}: optional metrics or posts you can share (e.g., "engagement rates, ad copy snippets")

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the provided data or describe typical competitor tactics if data is limited.
  3. Identify successful tactics (e.g., high-engagement posts, effective keywords, targeting strategies).
  4. Note common themes in customer feedback or sentiment toward competitor campaigns.
  5. Recommend specific tactics we can adopt or adapt, and explain why they work.
  6. Highlight gaps in competitor strategies that we could exploit.

Output format A report with sections: Channel-by-Channel Analysis, Winning Tactics, Customer Sentiment Trends, and Recommendations. Use bullet points and tables.

Guardrails

  • Do not invent data; if data is missing, clearly state assumptions.
  • Avoid making definitive claims about competitor performance without evidence.
  • Stay within marketing analysis; do not extend to product or pricing unless relevant.

Example competitor_names: "Acme, BetaCorp" | channels: "Instagram, LinkedIn" | time_period: "Q1 2024" | data_available: "Instagram post engagement rates, LinkedIn ad copy"

Follow-up prompts

  • Which of these tactics are most feasible for our current budget?
  • How can we test these tactics quickly with a small campaign?
  • Are there any ethical concerns with adopting these tactics from competitors?