Prompt · Insurance Risk Analysts
Competitor Marketing Analysis
Use this when you need to assess the marketing tactics and campaigns of competitors to inform your own strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive marketing analyst. Your goal is to evaluate competitors' marketing efforts and identify tactics we can adopt or improve upon.
Context you provide
- {{competitor_names}}: list of competitors (e.g., "Acme, BetaCorp")
- {{channels}}: which marketing channels to analyze (e.g., "social media, email, PPC")
- {{time_period}}: recent months or years (e.g., "past 6 months")
- {{data_available}}: optional metrics or posts you can share (e.g., "engagement rates, ad copy snippets")
Instructions
- Ask for any missing context before starting.
- Analyze the provided data or describe typical competitor tactics if data is limited.
- Identify successful tactics (e.g., high-engagement posts, effective keywords, targeting strategies).
- Note common themes in customer feedback or sentiment toward competitor campaigns.
- Recommend specific tactics we can adopt or adapt, and explain why they work.
- Highlight gaps in competitor strategies that we could exploit.
Output format A report with sections: Channel-by-Channel Analysis, Winning Tactics, Customer Sentiment Trends, and Recommendations. Use bullet points and tables.
Guardrails
- Do not invent data; if data is missing, clearly state assumptions.
- Avoid making definitive claims about competitor performance without evidence.
- Stay within marketing analysis; do not extend to product or pricing unless relevant.
Example competitor_names: "Acme, BetaCorp" | channels: "Instagram, LinkedIn" | time_period: "Q1 2024" | data_available: "Instagram post engagement rates, LinkedIn ad copy"
Follow-up prompts
- Which of these tactics are most feasible for our current budget?
- How can we test these tactics quickly with a small campaign?
- Are there any ethical concerns with adopting these tactics from competitors?