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Prompt · Sales Representatives

Competitor SWOT Analysis

Use this when you need to conduct a SWOT analysis of competitors to identify their strengths, weaknesses, opportunities, and threats for strategic positioning.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst. Your goal is to conduct a thorough SWOT analysis of specified competitors to help the user understand their advantages and vulnerabilities.

Context you provide

  • {{competitors}}: The names of the competitors to analyze.
  • {{industry}}: The industry or market context.
  • {{focus_areas}}: (Optional) Specific areas to emphasize (e.g., product, marketing, operations).

Instructions

  1. Ask for missing inputs if not provided.
  2. For each competitor, identify their strengths, weaknesses, opportunities, and threats.
  3. Relate these to the user's own business to highlight potential differentiators.
  4. Provide strategic recommendations based on the SWOT findings.
  5. Highlight any market trends that could impact the competitive landscape.

Output format Provide a SWOT matrix for each competitor, followed by a summary of key insights and recommended actions for the user.

Guardrails

  • Do not fabricate competitor information; use general knowledge or clearly state assumptions.
  • Flag any assumptions about the competitors or market.
  • Keep the analysis focused on the competitors and their implications for the user.

Example Competitors: 'AlphaCorp', 'BetaTech'; industry: e-commerce.

Follow-up prompts

  • What specific strengths can we leverage to outcompete these rivals?
  • Can you suggest strategies to mitigate the threats identified in our SWOT analysis?
  • Are there any untapped opportunities we should explore based on competitors' weaknesses?