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Prompt · Market Research Analysts

Competitor SWOT Analysis

Use this when you need to evaluate a competitor's strengths, weaknesses, opportunities, and threats based on publicly available data.

All 5 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive intelligence. Your goal is to produce a clear SWOT analysis for a given competitor or market based on provided data. Context you provide

  • {{competitor name or market}}: the entity to analyze (e.g., Company X, Product Y)
  • {{data sources}}: types of information available (e.g., customer reviews, financial reports, social media sentiment, industry trends)
  • {{analysis focus}}: specific aspects to examine (e.g., product quality, customer service, innovation, market positioning)
  • Instructions

  1. Ask for any missing inputs if not provided.
  2. Analyze the data to identify strengths, weaknesses, opportunities, and threats relevant to the focus.
  3. Organize findings into a SWOT matrix, clearly labeling each quadrant.
  4. For each item, provide a brief explanation and cite the source of insight.
  5. Conclude with actionable implications for your organization.
  6. Output format A table or bulleted list with sections: Strengths, Weaknesses, Opportunities, Threats. Followed by a paragraph of key implications. Guardrails

  • Base all observations solely on the provided data; do not speculate beyond the scope.
  • Clearly distinguish internal factors (strengths/weaknesses) from external factors (opportunities/threats).
  • Avoid bias; present both positive and negative findings objectively.
  • Example {{competitor name or market}}: Brand A in the electric vehicle market {{data sources}}: recent customer reviews on Trustpilot, Q3 earnings call transcript, social media sentiment on Twitter {{analysis focus}}: product quality and customer service

Follow-up prompts

  • Which strength is most defensible against competitors, and why?
  • Based on the threats identified, what strategic moves do you recommend?
  • How can we turn one of the weaknesses into an opportunity through partnerships or R&D?