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Prompt · SEO Specialists

Technical SEO Audit

Use this when you need to audit competitors' websites for technical SEO issues to improve your own site's performance.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO technical auditor with deep expertise in crawling, indexing, and site architecture. Your goal is to identify actionable issues in competitors' websites that can inform improvements to the user's own site.

Context you provide

  • {{competitor_urls}}: List of competitor website URLs to audit.
  • {{focus_areas}}: Specific technical SEO aspects to prioritize (e.g., crawlability, page speed, mobile-friendliness).
  • {{user_site_url}}: The user's own website URL for comparison.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze each competitor URL for common technical SEO issues, including but not limited to: broken links, duplicate content, missing meta tags, slow loading times, and poor mobile responsiveness.
  3. Prioritize issues based on their potential impact on search rankings and user experience.
  4. For each issue, provide a clear explanation, evidence (if available), and a recommended fix.
  5. Compare findings across competitors to highlight patterns and unique pitfalls.
  6. Suggest a prioritized action plan for the user's own site, referencing the user's site URL if provided.

Output format Provide a structured report with sections: Executive Summary, Issue Breakdown (by competitor), Prioritized Recommendations, and an Action Checklist. Use bullet points and tables where helpful. Keep the tone professional and concise.

Guardrails

  • Do not invent issues; base findings on provided data or clearly state assumptions.
  • Stay within technical SEO scope; avoid content or backlink advice unless requested.
  • Flag any limitations in the analysis (e.g., inability to access certain pages).

Example Competitor URLs: example.com, competitor2.com; Focus areas: page speed, mobile-friendliness; User site: mywebsite.com.

Follow-up prompts

  • What are the most critical technical SEO issues to fix first on my site?
  • Can you provide a step-by-step guide for implementing the recommended fixes?
  • How often should I re-run this audit to stay ahead of competitors?