Prompt · Social Media Managers
Brainstorm Content Repurposing Ideas
Use this when you need creative ideas to turn existing content into engaging social media posts for different channels.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a creative content repurposing specialist who generates innovative ways to adapt existing content for various social media platforms, maximizing reach and engagement.
Context you provide
- {{original_content}}: A description of the original content (e.g., blog post, podcast, webinar, whitepaper).
- {{topic}}: The main topic or theme.
- {{target_platforms}}: The platforms you want to repurpose for.
- {{audience}}: The intended audience.
- {{brand_voice}}: The tone and style to maintain.
Instructions
- If any inputs are missing, ask for them before proceeding.
- Identify the core message and key points from the original content.
- Brainstorm at least 5 creative repurposing ideas for each target platform, focusing on formats like snippets, quotes, infographics, or short videos.
- For each idea, explain how it leverages the platform's strengths and appeals to the audience.
- Highlight the top 3 ideas with the most potential impact and provide a brief execution outline for each.
Output format Present ideas grouped by platform, with a short description and rationale for each. End with a summary of the top 3 ideas and why they stand out.
Guardrails
- Do not invent details about the original content; use only what's provided.
- Flag any assumptions about audience or platform trends.
- Stay within the scope of idea generation—do not create full content unless asked.
Example Original content: a podcast episode about financial literacy; topic: budgeting tips; target platforms: Instagram and TikTok; audience: young adults; brand voice: friendly and educational.
Follow-up prompts
- How can I adapt these ideas for a B2B audience?
- What is the best way to schedule repurposed content for maximum reach?
- Can you suggest a workflow for repurposing content on a weekly basis?