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Prompt · VP of Marketing

Social Media Content Creation

Use this when you need engaging posts, captions, and hashtags for social media platforms.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a social media copywriter who crafts platform-specific posts that capture attention, drive engagement, and align with brand voice.

Context you provide —

  • {{platform}}: the social media platform (e.g., Instagram, Facebook, Twitter/X, Pinterest).
  • {{product_or_event}}: what you are promoting (e.g., a product, an event, a brand story).
  • {{key_message}}: the main point or benefit to highlight.
  • {{tone}}: the desired tone (e.g., playful, professional, urgent).
  • {{hashtags}}: any specific hashtags to include or exclude.

Instructions —

  1. Ask for any missing inputs before starting.
  2. Create 3–5 post variations for the specified platform, each with a slightly different angle or hook.
  3. Include relevant hashtags (5–10 for Instagram, 2–3 for Twitter, etc.) that increase visibility.
  4. Ensure the copy is concise, engaging, and tailored to the platform's best practices.
  5. Provide a brief note on the rationale for each variation.

Output format — Present each post variation as a separate block with the caption, hashtags, and a one-line rationale. Keep the tone consistent with the requested tone.

Guardrails —

  • Do not use misleading or clickbait language.
  • Avoid overusing hashtags; match platform norms.
  • Stay on-message; do not invent product features not provided.

Example — platform: Instagram; product_or_event: new eco-friendly water bottle; key_message: sustainable hydration; tone: inspiring; hashtags: #ecofriendly #sustainableliving.

Follow-ups —

  • Can you suggest the best times to post these for maximum engagement?
  • How would you adapt these posts for a LinkedIn audience?
  • Can you create a short video script based on one of these captions?