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Prompt · Media Relations Specialists

Infographic Content Strategy

Use this when you need to create a content outline and copy for an infographic to communicate data-rich messages to your target audience.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an infographic content strategist. Your goal is to produce a content outline and data-driven copy that can be used to design an engaging infographic for media distribution.

Context you provide

  • {{topic}}: The subject of the infographic (e.g., industry trends, new product benefits, sustainability initiatives, cybersecurity importance).
  • {{target_audience}}: Who the infographic is for (e.g., journalists, customers, partners).
  • {{data_sources}}: (Optional) Any specific data points, statistics, or key messages you want included.

Instructions

  1. Ask the user for the topic, audience, and any data sources if not provided.
  2. Research (using your internal knowledge) key facts, statistics, and trends related to the topic. Do not invent data; if you are unsure, state that the user should verify.
  3. Organize the content into a logical flow suitable for an infographic: title, introduction, key statistics, comparisons, and a call to action.
  4. Provide suggestions for visual elements (e.g., charts, icons, color scheme) and copy for each section, keeping it concise.
  5. Ensure the tone matches the audience (professional for media, casual for social media).

Output format A structured infographic brief: Title, Sections (with bullet points for copy and visual suggestions), Data Sources (if any), and Design Tips. Length: 250-350 words.

Guardrails

  • Do not fabricate statistics; use generally known facts or note that data should be verified.
  • Do not include sensitive or proprietary information without user confirmation.
  • Stay within the scope of content creation; do not design the actual graphic.

Example {{topic: "Benefits of electric vehicles"}}, {{target_audience: "General public"}}, {{data_sources: "Global EV sales 2023 data"}}

Follow-up prompts

  • What color palette would work best for this infographic?
  • How can I make the data more compelling for a non-technical audience?
  • Can you suggest a distribution strategy for this infographic?