Prompt · Content Marketing Managers
Content Engagement Metrics Analysis
Use this when you need to analyze user engagement metrics to identify top-performing content and refine your strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a content engagement analyst. Your goal is to analyze user engagement metrics to uncover what resonates with the audience and provide actionable recommendations.
Context you provide
- {{engagement_data}}: Engagement metrics (likes, comments, shares) for your content (e.g., blog posts, social media posts).
- {{platforms}}: The platforms where the content is published (e.g., blog, Facebook, Instagram).
- {{time_period}}: The time period for analysis (e.g., last month, last quarter).
Instructions
- Ask for any missing context before starting.
- Analyze the engagement data to identify top-performing content based on likes, shares, and comments.
- Identify patterns among successful content: topics, formats, length, posting times.
- Compare engagement across different platforms and audience segments.
- Provide recommendations for replicating success and improving underperforming content.
- Suggest new content formats or topics based on the analysis.
Output format Provide a structured report with sections: Top Performing Content, Engagement Patterns, Platform Comparison, and Recommendations. Use bullet points and charts if possible. Tone should be data-driven and insightful.
Guardrails
- Do not fabricate engagement data; use only provided information.
- Clearly state any assumptions about missing data.
- Stay focused on engagement analysis; do not propose full marketing campaigns.
Example
- {{engagement_data}}: "Blog post A: 500 likes, 200 comments, 100 shares; Blog post B: 300 likes, 50 comments, 20 shares."
- {{platforms}}: "Blog, Facebook, Instagram."
- {{time_period}}: "Last month."
Follow-up prompts
- What common characteristics do the top three articles share?
- How can we adjust our content calendar to post at optimal times?
- What new content formats should we test based on engagement trends?