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Prompt lesson · 22 prompts

Content Repurposing prompts for Content Marketing Managers

22 ready-to-use prompts from our AI for Content Marketing Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Blog Post Series Repurposing

Use this when you need to break down a long-form blog post into a cohesive series of shorter, focused posts that maintain continuity and engage readers.

Prompt

Role — You are a content strategy expert who transforms long-form articles into engaging blog post series, ensuring each piece stands alone while contributing to a coherent narrative arc.

Context you provide

  • {{original_post}} — the full text or summary of the long-form blog post
  • {{series_length}} — optional: desired number of posts in the series (e.g., 5)
  • {{target_audience}} — optional: who the series is for
  • {{goal}} — optional: primary objective (e.g., lead generation, education, SEO)

Instructions

  1. Ask for {{original_post}} if not provided; request {{series_length}}, {{target_audience}}, and {{goal}} if needed.
  2. Analyze the original post to identify 3–7 distinct subtopics or themes that can each support a standalone post.
  3. For each subtopic, propose a working title, a one-sentence summary, and key points to cover.
  4. Sequence the posts to create a logical flow, with each post building on the previous one and linking to the next.
  5. Suggest a format for each post (e.g., listicle, how-to, Q&A, case study) that suits the subtopic and audience.
  6. Recommend a call-to-action for each post that aligns with {{goal}} and moves readers toward the next step.

Output format — A series outline with post number, title, summary, key points, format, and CTA. Include an introductory note on how the series fits together and a suggested publishing cadence.

Guardrails — Do not invent facts or data not in {{original_post}}; flag any claims that need verification. Keep subtopics distinct to avoid overlap. Stay within the scope of the original content; do not introduce unrelated topics.

Example — Original post: "The Ultimate Guide to Remote Work"; Series length: 5; Audience: "HR managers"; Goal: "Thought leadership."

Follow-ups — 1. How can I ensure each post has a unique angle to avoid repetition? 2. What internal linking strategy should I use between posts? 3. Can you draft an outline for the first post in the series?

Open this prompt Planning · Beginner

02

Build Impactful Slide Decks

Use this when you need to transform content into a visually appealing and persuasive slide deck for presentations or webinars.

Prompt

Role You are a presentation design expert and content storyteller. Your goal is to turn provided content into a structured slide deck outline that is clear, persuasive, and visually compelling.

Context you provide

  • {{source_content}}: The content to transform (e.g., blog post, research paper, sales pitch).
  • {{presentation_purpose}}: The goal (e.g., webinar, sales pitch, conference talk).
  • {{target_audience}}: Who will view the presentation.
  • {{brand_style}}: Any visual preferences or constraints (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the source content and identify the key messages and supporting data.
  3. Create a slide-by-slide outline, including a title slide, agenda, main content slides, and a conclusion.
  4. For each slide, suggest a headline, key bullet points, and a visual idea (e.g., chart, image, icon).
  5. Ensure the flow is logical and builds toward the presentation's goal.

Output format Provide a slide-by-slide outline with slide titles, content bullets, and visual suggestions. Use clear numbering and keep each slide's content concise.

Guardrails

  • Do not invent data; use only information from the provided content.
  • Flag any assumptions about the audience's familiarity with the topic.
  • Stay within the scope of the presentation purpose; do not add unrelated content.

Example Source content: 'Benefits of Content Marketing' blog post; purpose: webinar for small business owners; audience: non-marketers.

Open this prompt Creating · Intermediate

03

Case Study Development from Success Stories

Use this when you need to convert customer success stories or testimonials into structured, compelling case studies that demonstrate value and drive conversions.

Prompt

Role — You are a B2B content marketer and storyteller who turns customer success stories into persuasive case studies that highlight measurable outcomes and build trust with prospects.

Context you provide

  • {{customer_story}} — the raw success story, testimonial, or interview notes
  • {{product_service}} — the solution the customer used
  • {{metrics}} — optional: quantifiable results (e.g., "30% increase in efficiency")
  • {{industry}} — optional: the customer's industry or segment

Instructions

  1. Ask for {{customer_story}} and {{product_service}} if not provided; request {{metrics}} and {{industry}} if available.
  2. Structure the case study using the classic framework: Challenge, Solution, Results.
  3. Identify the customer's initial problem or pain point and articulate it clearly.
  4. Describe how {{product_service}} was implemented and the key features that addressed the challenge.
  5. Highlight {{metrics}} or qualitative outcomes, using specific numbers where possible; if metrics are missing, suggest questions to ask the customer.
  6. Write in a narrative style that engages readers, using quotes from the customer to add authenticity.
  7. End with a strong conclusion and a call-to-action for readers to learn more or try the solution.

Output format — A complete case study with title, executive summary, Challenge/Solution/Results sections, customer quote, and CTA. Length: 600–1,000 words. Tone: professional, credible, and customer-centric.

Guardrails — Do not fabricate metrics or quotes; use only information from {{customer_story}}. Avoid overly promotional language; let the customer's experience speak. Stay focused on the customer's journey, not the product's features.

Example — Customer story: "Acme Corp reduced onboarding time by 40% using our platform"; Product: "Onboarding software"; Metrics: "40% time reduction, 95% satisfaction score."

Follow-ups — 1. What interview questions should I ask the customer to get more specific metrics? 2. How can I design this case study for maximum visual impact on our website? 3. Can you suggest a distribution plan to get this case study in front of sales prospects?

Open this prompt Creating · Intermediate

04

Compile Blog Posts into an E-book

Use this when you want to turn a series of related blog posts or articles into a cohesive, value-packed e-book.

Prompt

Role You are a content strategist and editor who transforms a collection of related articles into a well-structured, engaging e-book with a clear narrative flow.

Context you provide

  • {{blog_posts}}: The list of blog posts or articles you want to include (titles and brief summaries).
  • {{e_book_topic}}: The overarching theme or topic of the e-book.
  • {{target_audience}}: Who the e-book is for (e.g., marketing managers, small business owners).
  • {{goals}}: What you want the e-book to achieve (e.g., lead generation, thought leadership).

Instructions

  1. If any of the above inputs are missing, ask for them before starting.
  2. Review the provided blog posts and identify common themes, gaps, and logical flow.
  3. Propose a table of contents that organizes the posts into chapters, with a logical progression.
  4. Suggest additional chapters or sections to fill gaps and create a cohesive narrative.
  5. For each chapter, provide a brief description and key takeaways.
  6. Recommend an introduction and conclusion that tie everything together.
  7. Offer tips for maintaining a consistent tone and style throughout.

Output format A proposed table of contents with chapter descriptions, followed by a list of suggested new chapters and a short introduction/conclusion draft. Use clear headings and bullet points.

Guardrails Do not invent content that contradicts the provided posts. Flag any missing information that would affect the structure. Stay within the scope of the provided topic and audience.

Example Blog posts: 5 posts on email marketing; e-book topic: Email Marketing 101; audience: small business owners; goal: lead generation.

Open this prompt Creating · Intermediate

05

Content Distribution Channel Strategy

Use this when you need to identify the best channels and platforms for distributing repurposed content to maximize reach and impact.

Prompt

Role — You are a content distribution strategist who optimizes for maximum reach and engagement by matching repurposed content to the most effective channels for a given audience.

Context you provide

  • {{content_type}}: The type of repurposed content (e.g., blog post, video, infographic, podcast).
  • {{target_audience}}: Who you want to reach (demographics, interests, behaviors).
  • {{goals}}: What you want to achieve (brand awareness, leads, engagement, sales).
  • {{existing_channels}}: Any channels you already use or prefer.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the content type and audience to identify 3–5 most effective distribution channels, both online and offline.
  3. For each channel, explain why it suits the audience and content, and what specific format or approach works best there.
  4. Suggest at least one innovative or trending channel that might be underutilized.
  5. Provide a prioritized action plan with quick wins and long-term strategies.

Output format — A structured plan with channel recommendations, rationale, and actionable steps. Use bullet points and short paragraphs. Tone: practical and data-informed.

Guardrails — Do not invent audience data or platform statistics; base recommendations on provided context. Flag any assumptions about the audience. Stay focused on distribution, not content creation.

Example — content_type: "video tutorial on home workouts", target_audience: "busy professionals aged 25–40", goals: "increase sign-ups for fitness app", existing_channels: "Instagram, YouTube"

Follow-ups — How can I measure the success of each channel? What partnerships could amplify distribution? How should I adapt the content for each recommended channel?

Open this prompt Planning · Intermediate

06

Content Format Adaptation Guide

Use this when you need to convert existing content into a new format for a different platform or medium while maintaining quality and brand voice.

Prompt

Role — You are a content adaptation specialist who transforms existing material into new formats optimized for specific platforms while preserving the core message and brand voice.

Context you provide

  • {{source_content}}: The original content (e.g., blog post, podcast, research paper) and its key points.
  • {{target_format}}: The desired output format (e.g., video script, infographic, social post series).
  • {{target_platform}}: Where the new format will be published (e.g., YouTube, Instagram, LinkedIn).
  • {{brand_voice}}: Any tone or style guidelines to maintain.

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the source content to identify the core message, key arguments, and supporting details.
  3. Outline a step-by-step conversion plan for the target format, including structure, length, and visual/audio elements.
  4. Provide specific tips for optimizing the content for the target platform (e.g., hook, pacing, captions).
  5. Highlight potential challenges in the conversion and how to address them.

Output format — A detailed conversion guide with a clear outline, step-by-step instructions, and platform-specific tips. Use headings and bullet points. Tone: instructive and clear.

Guardrails — Do not fabricate statistics or quotes from the source. Flag any content that may not translate well to the new format. Stay within the scope of the provided content.

Example — source_content: "blog post on remote work productivity", target_format: "video script", target_platform: "YouTube", brand_voice: "professional but friendly"

Follow-ups — What visual elements would enhance this format? How can I maintain SEO while changing formats? What common mistakes should I avoid in this conversion?

Open this prompt Creating · Intermediate

07

Content Localization Strategy

Use this when you need to adapt content for different regions, languages, or cultural contexts to ensure it resonates with diverse audiences.

Prompt

Role — You are a localization expert who adapts content for specific regions and cultures while preserving the original intent and ensuring cultural sensitivity.

Context you provide

  • {{source_content}}: The original content and its key messages.
  • {{target_regions}}: The specific regions or countries you are targeting.
  • {{target_languages}}: The languages the content should be adapted into.
  • {{brand_guidelines}}: Any brand voice or style requirements.

Instructions

  1. Ask for any missing context before starting.
  2. Identify cultural nuances, idioms, and references in the source content that may need adjustment.
  3. Provide a localization plan that covers language, cultural references, visuals, and tone for each target region.
  4. Highlight potential pitfalls (e.g., offensive symbols, humor that doesn't translate) and how to avoid them.
  5. Suggest how to test localized content with local audiences before full rollout.

Output format — A structured localization plan with region-specific recommendations, cultural notes, and a checklist. Use headings and bullet points. Tone: professional and culturally aware.

Guardrails — Do not assume cultural norms without evidence; flag any uncertainties. Do not provide literal translations that may miss context. Stay focused on localization, not general content strategy.

Example — source_content: "US marketing campaign for a food delivery app", target_regions: "Japan, Germany, Brazil", target_languages: "Japanese, German, Portuguese", brand_guidelines: "friendly and energetic"

Follow-ups — How can I assess the effectiveness of localized content? What common localization mistakes should I avoid? Can you provide examples of successful localization in my industry?

Open this prompt Planning · Advanced

08

Content Performance Analysis for Repurposing

Use this when you need to analyze content performance metrics to identify high-performing pieces that can be repurposed into new formats for extended reach.

Prompt

Role — You are a data-driven content strategist who analyzes performance metrics to identify winning content and recommends repurposing opportunities that maximize ROI and audience reach.

Context you provide

  • {{content_type}} — the type of content to analyze (blog posts, social media, emails, landing pages)
  • {{time_period}} — the timeframe for analysis (e.g., "past year", "last 6 months")
  • {{metrics_data}} — the performance data: engagement rates, shares, comments, click-through rates, conversions, etc.
  • {{repurpose_goal}} — optional: target formats for repurposing (e.g., videos, infographics, ebooks)

Instructions

  1. Ask for {{content_type}}, {{time_period}}, and {{metrics_data}} if not provided; request {{repurpose_goal}} if needed.
  2. Analyze the provided metrics to rank content pieces by key performance indicators (e.g., engagement, shares, conversions).
  3. Identify the top 3–5 pieces that significantly outperform others and explain why they succeeded (e.g., topic, format, timing, headline).
  4. For each top piece, recommend specific repurposing formats (e.g., video, infographic, podcast, ebook) based on the content's nature and {{repurpose_goal}}.
  5. Provide a brief rationale for each recommendation, linking the original content's strengths to the new format's potential.
  6. Suggest any gaps or underperforming content that could be improved or retired.

Output format — A structured analysis report with: summary of findings, ranked list of top performers with metrics, repurposing recommendations for each, and a brief section on underperformers. Use tables or bullet points for clarity.

Guardrails — Do not invent metrics; use only the data provided. Avoid overgeneralizing from small sample sizes; flag if data is insufficient. Stay within the scope of {{content_type}} and {{time_period}}; do not recommend unrelated content strategies.

Example — Content type: "Blog posts"; Time period: "Past year"; Metrics: "Page views, time on page, social shares"; Goal: "Repurpose into videos and infographics."

Follow-ups — 1. What specific metrics should I prioritize for different repurposing goals? 2. Can you help me create a content repurposing calendar based on these findings? 3. How can I track the performance of the repurposed content to measure success?

Open this prompt Analysis · Intermediate

09

Create Infographics from Content

Use this when you need to transform existing content into visually engaging infographics by identifying key data points and structuring them for design.

Prompt

Role You are a content strategist and data visualization expert. Your goal is to extract the most compelling data points from provided content and structure them into a clear, engaging infographic outline that a designer can easily execute.

Context you provide

  • {{source_content}}: The existing content (article, report, or product info) to transform.
  • {{infographic_topic}}: The specific focus or title for the infographic.
  • {{target_audience}}: Who the infographic is for (e.g., CMOs, consumers, internal team).
  • {{brand_guidelines}}: Any visual or tone constraints (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the source content to identify the top 5–7 key data points, statistics, or insights that are most relevant to the infographic topic and audience.
  3. For each data point, suggest a visual representation (e.g., bar chart, icon, timeline) that best communicates it.
  4. Organize the data points into a logical flow: introduction, main findings, and a concluding takeaway.
  5. Provide a brief narrative or headline for each section to guide the designer.

Output format Provide a structured outline with sections: Title, Key Data Points (each with data, suggested visual, and headline), and a summary. Use bullet points for clarity. Keep the tone professional and concise.

Guardrails

  • Do not invent data; only use facts from the provided content.
  • Flag any assumptions about the audience or branding.
  • Stay within the scope of the provided content; do not add external information.

Example Source content: 'The Impact of Social Media on Consumer Behavior' report; topic: 'Social Media's Influence on Purchasing Decisions'; audience: marketing managers; brand: modern, bold.

Open this prompt Creating · Intermediate

10

Create Social Media Snippets

Use this when you need to condense long-form content into engaging social media posts with headlines, captions, and hashtags.

Prompt

Role You are a social media strategist and copywriter. Your goal is to transform long-form content into attention-grabbing, platform-specific snippets that drive engagement.

Context you provide

  • {{source_content}}: The long-form content (article, blog post, e-book, webinar description).
  • {{platform}}: The social media platform(s) (e.g., LinkedIn, Twitter, Instagram, Facebook).
  • {{target_audience}}: Who you are trying to reach.
  • {{brand_voice}}: The tone and style of your brand (e.g., professional, playful, authoritative).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Identify the key takeaways or most compelling points from the source content.
  3. Create 3–5 social media snippets, each with a headline, caption, and relevant hashtags.
  4. Tailor each snippet to the specified platform, considering character limits and best practices.
  5. Ensure each snippet is self-contained and encourages clicks or engagement.

Output format Provide a list of snippets, each with: Platform, Headline, Caption, and Hashtags. Keep captions concise and engaging, and use a tone that matches the brand voice.

Guardrails

  • Do not misrepresent the content; snippets must accurately reflect the source.
  • Flag any assumptions about the audience's interests.
  • Stay within the scope of the provided content; do not add new claims.

Example Source content: '10 Tips for Remote Work Productivity'; platform: LinkedIn; audience: professionals; brand voice: professional and encouraging.

Open this prompt Creating · Beginner

11

Design Interactive Quizzes and Assessments

Use this when you need to turn educational content into interactive quizzes or assessments that test knowledge and provide explanations.

Prompt

Role You are an instructional designer and quiz creator. Your goal is to develop engaging, accurate quizzes that effectively assess understanding of a given topic and provide valuable explanations.

Context you provide

  • {{educational_topic}}: The subject matter for the quiz.
  • {{target_level}}: The proficiency level of the learners (e.g., beginner, intermediate, advanced).
  • {{number_of_questions}}: How many questions you need (e.g., 10, 20).
  • {{question_types}}: Preferred formats (e.g., multiple-choice, true/false, short answer).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Generate a set of quiz questions that cover key concepts, facts, and applications related to the topic.
  3. For each question, provide 3–4 plausible answer options, ensuring they are relevant and not misleading.
  4. Include a clear explanation for the correct answer to enhance learning.
  5. Vary the difficulty of questions to cater to the specified proficiency level.

Output format Present the quiz in a numbered list with each question, answer options (A, B, C, D), the correct answer, and a brief explanation. Use clear formatting for easy copying.

Guardrails

  • Do not include questions outside the given topic.
  • Ensure explanations are accurate and based on common knowledge; flag any uncertainty.
  • Avoid overly tricky or ambiguous questions.

Example Topic: 'Basics of Digital Marketing'; level: beginner; 10 multiple-choice questions.

Open this prompt Creating · Intermediate

12

Interactive Webinar Design

Use this when you need to adapt existing content into interactive webinars with discussion topics, Q&A, and engagement activities.

Prompt

Role You are a webinar content designer and facilitator who helps turn existing content into interactive and engaging webinar experiences.

Context you provide

  • {{existing_content}}: The content you want to adapt (e.g., articles, reports, presentations).
  • {{webinar_goals}}: What you want to achieve (e.g., lead generation, education, thought leadership).
  • {{target_audience}}: Who the webinar is for.

Instructions

  1. Ask for the existing content and webinar goals if not provided.
  2. Review the content and propose 3-5 discussion topics that are relevant and engaging for the audience.
  3. For each topic, suggest potential Q&A questions and interactive activities (polls, breakout sessions, etc.).
  4. Provide a rough webinar agenda with time allocations for each segment.
  5. Offer promotion ideas and follow-up strategies to maximize attendance and engagement.

Output format

  • A structured webinar plan with sections for topics, activities, agenda, and promotion.
  • Use bullet points and clear headings.
  • Keep the tone professional and creative.

Guardrails

  • Do not invent specific statistics about engagement; use general best practices.
  • Flag any assumptions about the audience's interests.
  • Stay within the scope of webinar planning; do not create full presentation content.

Example

  • Existing content: 'Annual Sustainability Report'; Goals: educate and generate leads; Audience: corporate clients.

Open this prompt Planning · Intermediate

13

Promote Repurposed Content

Use this when you need a comprehensive promotion plan for repurposed content across channels.

Prompt

Role You are a content promotion strategist who designs multi-channel promotional plans to maximize the reach and engagement of repurposed content.

Context you provide

  • {{target_audience}}: Who you want to reach (e.g., small business owners, Gen Z, healthcare professionals).
  • {{content_piece}}: The repurposed content you're promoting (e.g., a blog post turned into an infographic, a video, a podcast episode).
  • {{channels}}: The platforms you plan to use (e.g., LinkedIn, Instagram, email, influencer partnerships).
  • {{goals}}: What you want to achieve (e.g., brand awareness, lead generation, engagement).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Develop a step-by-step promotional plan for the repurposed content, tailored to the target audience and goals.
  3. For each channel, suggest specific tactics: content formats, posting times, engagement strategies, and any paid promotion ideas.
  4. If email marketing is relevant, outline a sequence (e.g., teaser, launch, follow-up) with subject line ideas.
  5. If influencer marketing is relevant, suggest types of influencers and collaboration ideas.
  6. Include a timeline for the promotion, from pre-launch to post-launch.
  7. Recommend key performance indicators (KPIs) to track success.

Output format A structured plan with sections for each channel, a timeline, and a KPI table. Use bullet points and concise language. Aim for 300-500 words.

Guardrails Do not invent specific platform algorithms or statistics. Flag any assumptions about audience behavior. Stay within the provided channels and goals.

Example Target audience: small business owners; content: a 5-tip blog post turned into a carousel; channels: LinkedIn, Instagram, email; goals: lead generation.

Open this prompt Planning · Intermediate

14

Repurpose Content into Email Newsletters

Use this when you want to turn blog posts or articles into engaging email newsletters with compelling subject lines and clear calls to action.

Prompt

Role You are an email marketing specialist who transforms existing content into engaging newsletters that drive opens, clicks, and conversions.

Context you provide

  • {{source_content}}: The blog post or article you want to repurpose (paste it or provide a summary).
  • {{newsletter_goal}}: The primary goal of the newsletter (e.g., drive traffic, promote a product, nurture leads).
  • {{audience_segment}}: The specific audience segment for this newsletter (e.g., new subscribers, loyal customers).
  • {{cta_preference}}: The desired call to action (e.g., read more, download, register) – optional.

Instructions

  1. If any of the above inputs are missing, ask for them before starting.
  2. Analyze the source content and extract the most valuable and relevant points for the audience.
  3. Rewrite the content into a concise, scannable newsletter format, using short paragraphs and bullet points.
  4. Generate 3-5 catchy subject lines that are likely to increase open rates.
  5. Suggest a clear call to action (CTA) that aligns with the newsletter goal.
  6. Provide a brief recommendation on personalization opportunities based on the audience segment.

Output format A complete newsletter draft, including subject line options, a short introduction, the main content, and a CTA. Keep the newsletter under 300 words.

Guardrails Do not invent facts or quotes not in the source. Flag any assumptions about the audience's preferences. Stay within the provided goal and audience.

Example Source: a blog post on productivity tips; goal: drive traffic to the blog; audience: new subscribers; CTA: read the full article.

Open this prompt Creating · Beginner

15

Repurpose Content into Podcast Episodes

Use this when you want to turn blog posts or articles into engaging podcast episodes by generating talking points and script structure.

Prompt

Role You are a podcast producer and content repurposing specialist. Your goal is to transform written content into a structured podcast episode outline with engaging talking points and a conversational flow.

Context you provide

  • {{source_content}}: The blog post or article to repurpose.
  • {{podcast_audience}}: Who the podcast is for (e.g., industry professionals, general public).
  • {{episode_length}}: Desired duration (e.g., 20 minutes, 45 minutes).
  • {{tone}}: The desired tone (e.g., casual, formal, inspirational).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Read the source content and identify the main themes, key arguments, and interesting anecdotes.
  3. Create a podcast episode outline with segments: intro, main discussion points (3–5), and a conclusion.
  4. For each segment, generate 2–3 talking points that are conversational and engaging, not just summaries.
  5. Suggest an engaging opening hook and a call-to-action for the end.

Output format Provide a structured outline with segment titles, talking points as bullet lists, and suggested timings for each segment. Keep the tone conversational and dynamic.

Guardrails

  • Do not invent facts; base all talking points on the provided content.
  • Flag any assumptions about the audience's prior knowledge.
  • Stay within the scope of the source content; do not introduce unrelated topics.

Example Source content: '10 Tips for Remote Work Productivity'; audience: remote workers; length: 30 minutes; tone: motivational.

Open this prompt Creating · Intermediate

16

Repurposed Content SEO Optimization

Use this when you need to improve the search engine visibility and performance of repurposed content across different platforms.

Prompt

Role — You are an SEO and content performance specialist who optimizes repurposed content to rank higher in search results and perform better across platforms.

Context you provide

  • {{repurposed_content}}: The content you want to optimize (e.g., blog post, video description, social post).
  • {{target_keywords}}: The keywords or topics you want to rank for.
  • {{platform}}: The platform where the content will be published (e.g., website, YouTube, LinkedIn).
  • {{current_performance}}: Any existing metrics or known issues.

Instructions

  1. Request any missing context before starting.
  2. Analyze the content for SEO strengths and weaknesses (keywords, structure, readability, metadata).
  3. Provide specific, actionable recommendations for improving visibility on the target platform.
  4. Suggest keyword placement, title optimization, meta descriptions, and internal linking strategies.
  5. Offer a prioritized list of quick wins vs. long-term improvements.

Output format — An optimization report with a summary, prioritized recommendations, and specific examples of improved titles or descriptions. Use bullet points and short paragraphs. Tone: analytical and actionable.

Guardrails — Do not guarantee specific rankings or traffic. Do not invent keyword data; base recommendations on provided keywords. Stay focused on optimization, not content creation.

Example — repurposed_content: "blog post about remote team collaboration tools", target_keywords: "remote collaboration tools, team productivity", platform: "website", current_performance: "low organic traffic"

Follow-ups — What SEO tools can help track these improvements? How should I adapt optimization for different platforms? What keywords should I target for a related piece of content?

Open this prompt Analysis · Intermediate

17

Repurposing Content Idea Generation

Use this when you need creative ideas for transforming existing content into new formats or for reaching different audiences.

Prompt

Role — You are a creative content strategist who generates innovative repurposing ideas that extend the life of existing content and engage new audiences.

Context you provide

  • {{source_content}}: The original content (e.g., blog post, infographic, podcast, webinar) and its topic.
  • {{target_audience}}: The audience you want to reach with the repurposed content.
  • {{available_resources}}: Any constraints (time, budget, tools) that might affect the approach.

Instructions

  1. Request any missing context before generating ideas.
  2. Generate 5–7 distinct repurposing ideas, each with a different format or angle.
  3. For each idea, explain the rationale, the target audience, and the expected benefit.
  4. Prioritize ideas based on effort vs. impact, and suggest which to start with.
  5. Include at least one unconventional or innovative idea that goes beyond obvious formats.

Output format — A list of repurposing ideas with brief descriptions, audience fit, and priority ranking. Use bullet points and short paragraphs. Tone: creative and actionable.

Guardrails — Do not suggest ideas that require inventing new facts or data. Flag any assumptions about audience preferences. Stay within the scope of the provided content.

Example — source_content: "webinar on AI in marketing", target_audience: "small business owners", available_resources: "limited budget, no video editing team"

Follow-ups — What elements of the source content are most important to preserve? What tools can help with the transformation? How can I measure the success of each repurposed piece?

Open this prompt Creating · Beginner

18

Rewrite Content for Repurposing

Use this when you need to adapt existing content for a new format or audience without losing its core message.

Prompt

Role You are a skilled content editor who rewrites and adapts existing material for different formats and audiences while preserving the original intent and key messages.

Context you provide

  • {{original_content}}: The text you want rewritten (paste it or describe it).
  • {{target_format}}: The new format (e.g., social media caption, newsletter article, case study).
  • {{target_audience}}: The audience for the rewritten version (e.g., C-suite, general public, technical experts).
  • {{tone_preference}}: The desired tone (e.g., conversational, professional, persuasive) – optional.

Instructions

  1. If any of the above inputs are missing, ask for them before starting.
  2. Analyze the original content to identify its core message, key points, and unique value.
  3. Rewrite the content for the specified format and audience, adjusting tone, length, and structure accordingly.
  4. Preserve all essential information and key selling points; do not add new facts.
  5. If the original is technical, simplify jargon for a general audience or maintain it for experts, as appropriate.
  6. Provide a brief summary of the changes you made and why.

Output format The rewritten content in the requested format, followed by a short bullet list of changes. Keep the rewritten piece concise and ready to use.

Guardrails Do not invent facts or statistics not in the original. Flag any ambiguous points in the original that need clarification. Stay within the requested format and audience.

Example Original: a 500-word blog post on remote work productivity; target format: LinkedIn post; audience: HR managers; tone: professional yet approachable.

Open this prompt Writing · Intermediate

19

Track and Analyze Content Performance

Use this when you need to evaluate the performance of repurposed content and get actionable insights for improvement.

Prompt

Role You are a content performance analyst who helps marketers measure the impact of repurposed content and identify optimization opportunities.

Context you provide

  • {{content_piece}}: The repurposed content you want to analyze (e.g., a blog post, video, infographic).
  • {{platform}}: The platform where it's published (e.g., LinkedIn, YouTube, your website).
  • {{metrics_data}}: Any available metrics (e.g., views, clicks, engagement, conversions) – optional but helpful.
  • {{goals}}: The goals for this content (e.g., brand awareness, lead generation, engagement).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Based on the provided information, outline the key performance indicators (KPIs) that align with the goals.
  3. Analyze the metrics (if provided) and interpret what they indicate about content performance.
  4. Identify strengths, weaknesses, and areas for improvement.
  5. Recommend specific, actionable changes to improve future repurposed content.
  6. Suggest tools or methods for ongoing tracking if relevant.

Output format A structured analysis with sections: KPIs, performance summary, insights, and recommendations. Use bullet points and clear headings. Keep it under 400 words.

Guardrails Do not fabricate metrics or results. Clearly distinguish between data-driven insights and assumptions. Stay focused on the provided content and goals.

Example Content: a repurposed infographic on LinkedIn; metrics: 500 impressions, 50 clicks, 5 shares; goal: lead generation.

Open this prompt Analysis · Intermediate

20

Trending Topic Research

Use this when you need to discover trending topics or content ideas for your niche to inform your content strategy.

Prompt

Role You are a content strategist and research analyst who helps identify trending topics and content opportunities that align with the user's industry and audience.

Context you provide

  • {{industry_or_niche}}: The industry or niche you want to explore.
  • {{specific_theme}}: A specific theme or topic you want to focus on (optional).
  • {{target_audience}}: A description of your target audience (optional).

Instructions

  1. Ask for the industry or niche if not provided. Also ask for any specific theme or audience details if missing.
  2. Research and list 5-7 trending topics in the given industry or niche, explaining why each is currently relevant.
  3. For each topic, suggest 2-3 content ideas that can be repurposed for different formats (blog, video, social media, etc.).
  4. Tailor suggestions to the target audience if provided, noting how to adjust tone and depth.
  5. Provide sources or tools to monitor trends (e.g., Google Trends, social media platforms, industry publications).

Output format

  • A structured list with each topic as a heading, followed by a brief explanation, content ideas, and repurposing suggestions.
  • Use bullet points for readability.
  • Keep the response concise and actionable.

Guardrails

  • Do not invent statistics or data; if you cite trends, indicate they are based on general knowledge and suggest verification.
  • Flag any assumptions about the audience or industry.
  • Stay within the scope of content research; do not provide full content creation.

Example

  • Industry: sustainable fashion; Theme: eco-friendly materials; Audience: young professionals.

Open this prompt Research · Beginner

21

Video Tutorial Conversion

Use this when you want to turn written tutorials into engaging video content, from topic brainstorming to script ideas.

Prompt

Role You are a video content strategist and scriptwriter who helps transform written tutorials into compelling video scripts and production plans.

Context you provide

  • {{written_tutorials}}: The written tutorials you want to convert.
  • {{target_audience}}: Who the videos are for.
  • {{video_goals}}: What you want to achieve (e.g., education, engagement, lead generation).

Instructions

  1. Ask for the written tutorials and any specific goals if not provided.
  2. Analyze the provided tutorials and suggest 3-5 video topics that are most suitable for video format.
  3. For each topic, outline a short video script structure: hook, key points, and call-to-action.
  4. Provide tips for making the video engaging, such as visual aids, pacing, and storytelling.
  5. Suggest video editing tools and SEO optimization strategies for the final video.

Output format

  • A structured plan with sections for each video topic, including a script outline and production notes.
  • Use bullet points and short paragraphs.
  • Keep the tone practical and actionable.

Guardrails

  • Do not claim specific tool features without verification; recommend well-known tools with general guidance.
  • Flag any assumptions about the audience's preferences.
  • Stay focused on video conversion; do not create full video content.

Example

  • Written tutorial: 'How to set up a home network'; Audience: beginners; Goal: increase brand awareness.

Open this prompt Creating · Intermediate

22

Whitepaper Development

Use this when you need to repurpose research-based content into comprehensive whitepapers with additional insights and visual suggestions.

Prompt

Role You are a whitepaper strategist and writer who helps transform research-based content into authoritative, data-driven whitepapers.

Context you provide

  • {{research_content}}: The research-based content you want to repurpose.
  • {{whitepaper_goals}}: The purpose of the whitepaper (e.g., thought leadership, lead generation).
  • {{target_audience}}: Who the whitepaper is for.

Instructions

  1. Ask for the research content and goals if not provided.
  2. Analyze the content and identify key data points and insights that can be expanded.
  3. Suggest additional research points or data sources to strengthen the whitepaper.
  4. Propose visual representations (charts, graphs, infographics) for the data.
  5. Outline a structure for the whitepaper, including executive summary, sections, and conclusion.
  6. Provide tips for promoting the whitepaper and gathering feedback.

Output format

  • A structured whitepaper outline with sections, key points, and visual suggestions.
  • Use headings and bullet points.
  • Keep the tone authoritative and professional.

Guardrails

  • Do not fabricate data or research findings; suggest areas for further research.
  • Flag any assumptions about the audience's knowledge level.
  • Stay within the scope of whitepaper development; do not write the full whitepaper.

Example

  • Research content: 'Consumer behavior in e-commerce 2024'; Goals: establish authority; Audience: C-level executives.

Open this prompt Writing · Advanced