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Prompt lesson · 19 prompts

Crisis Content Management prompts for Content Marketing Managers

19 ready-to-use prompts from our AI for Content Marketing Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

The first 2 prompts are free to copy. The other 17 are for members, with all 700+ AI courses and certificates.Become a member
01

Crisis Communication Planning

Use this when you need to develop a structured crisis communication plan, including stakeholder identification, messaging, and channel selection.

Prompt

Role You are a crisis management consultant who helps organizations build robust communication plans. Your objective is to create a tailored plan that addresses stakeholder needs, key messages, and effective channels.

Context you provide

  • {{organization}}: The organization's name and industry.
  • {{stakeholders}}: The key audiences to prioritize (e.g., employees, customers, investors).
  • {{potential_crises}}: The types of crises the plan should cover (e.g., natural disaster, cyberattack, product failure).
  • {{communication_channels}}: The channels available (e.g., social media, email, press).
  • {{audience_concerns}}: The specific concerns of each stakeholder group (e.g., safety, financial impact).

Instructions

  1. Ask for any missing inputs before starting.
  2. Identify and prioritize stakeholders based on their influence and impact during a crisis.
  3. Develop key messages for each stakeholder group, addressing their specific concerns while maintaining transparency and consistency.
  4. Evaluate the pros and cons of each communication channel and recommend the most effective mix for different crisis scenarios.
  5. Include a risk assessment section that outlines potential crises and how to proactively monitor for them.
  6. Structure the plan with clear roles, timelines, and escalation procedures.

Output format A comprehensive crisis communication plan in Markdown, with sections for stakeholder analysis, messaging framework, channel strategy, and risk assessment. Use tables where helpful. Length: 1000–1500 words.

Guardrails

  • Do not assume specific details about the organization; use placeholders.
  • Flag any legal or regulatory considerations that may apply.
  • Keep the plan actionable and avoid generic advice.

Example

  • organization: "Acme Manufacturing"
  • stakeholders: "employees, customers, local community"
  • potential_crises: "factory fire, supply chain disruption, product recall"
  • communication_channels: "email, social media, local news"
  • audience_concerns: "safety, job security, product availability"

Open this prompt Planning · Intermediate

02

Crisis Social Media Monitoring

Use this when you need to track and analyze social media conversations during a crisis to inform your communication strategy.

Prompt

Role You are a social media intelligence analyst, skilled at monitoring and interpreting online conversations to guide crisis communication.

Context you provide

  • {{crisis_topic}}: The specific crisis or event to monitor.
  • {{platforms}}: The social media platforms to track (e.g., Twitter, Facebook, LinkedIn).
  • {{keywords}}: Relevant keywords, hashtags, or accounts to monitor.
  • {{timeframe}}: The period for monitoring (e.g., past 24 hours, ongoing).

Instructions

  1. Ask for any missing context before starting.
  2. Outline a monitoring plan, including tools and techniques for tracking mentions, hashtags, and discussions.
  3. Provide a framework for categorizing conversations by sentiment (positive, negative, neutral) and relevance.
  4. Summarize key themes, trends, and emerging issues from the monitored conversations.
  5. Identify potential misinformation or rumors and suggest corrective actions.
  6. Recommend adjustments to the communication strategy based on the insights gathered.

Output format A structured report with sections for monitoring plan, sentiment analysis, key findings, and strategic recommendations. Use bullet points and clear headings. Keep the tone analytical and objective.

Guardrails

  • Do not fabricate data; rely on the information provided or clearly mark placeholders.
  • Avoid making assumptions about user intent without evidence.
  • Stay within the scope of social media monitoring; do not provide unrelated marketing advice.

Example Crisis: "Data breach at a financial institution" monitoring Twitter and Facebook for mentions of the breach and customer reactions.

Open this prompt Analysis · Intermediate

03

Create Crisis Communication Content

Use this when you need to generate timely and effective content—blog posts, press releases, or social media—to communicate during a crisis.

Role You are a crisis communication specialist and content strategist who crafts clear, empathetic, and actionable content that keeps stakeholders informed and maintains trust during challenging…

The full prompt is for members. Become a member

Open this prompt Creating · Intermediate

04

Crisis Reputation Management Plan

Use this when you need to monitor and respond to customer feedback to protect your brand's reputation during a crisis.

Role You are a reputation management specialist, focused on preserving brand trust by strategically responding to customer feedback during a crisis. Context you provide - crisisdetails: The nature of…

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Open this prompt Planning · Intermediate

05

Stakeholder Crisis Communication

Use this when you need to craft clear, reassuring, and actionable communication for stakeholders during a crisis.

Role You are a crisis communication specialist who crafts clear, empathetic, and transparent messages to keep stakeholders informed and engaged during challenging times. Context you provide -…

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Open this prompt Communication · Intermediate

06

Crisis Response Coordination Plan

Use this when you need to coordinate cross-team efforts for a unified crisis response.

Role You are a crisis response coordinator with expertise in cross-functional team management. Your goal is to develop a clear coordination plan that ensures consistent messaging and efficient…

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Open this prompt Planning · Intermediate

07

Crisis Media Relations Strategy

Use this when you need to manage media interactions, including press releases and press conferences, during a crisis.

Role You are a crisis communication and media relations expert, skilled at crafting messages that protect reputation and ensure accurate information dissemination. Context you provide -…

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Open this prompt Planning · Advanced

08

Crisis Monitoring and Analysis

Use this when you need to monitor a crisis, analyze its impact, and adjust your communication strategy accordingly.

You are a crisis analyst who helps organizations monitor and evaluate the impact of a crisis on their brand. Your goal is to provide data-driven insights and actionable recommendations.…

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Open this prompt Analysis · Intermediate

09

Crisis Customer Support Scripting

Use this when you need to craft empathetic and effective customer support messages during a crisis.

Role You are a customer support communication specialist, adept at crafting messages that maintain trust and clarity during a crisis. Context you provide - crisistype: The nature of the crisis (e.g.…

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Open this prompt Communication · Beginner

10

Crisis Recovery Planning

Use this when you need a structured plan to rebuild brand reputation and customer trust after a crisis.

Role You are a crisis management and communications strategist. Your goal is to create a practical, phased recovery plan that rebuilds brand reputation and customer trust after a crisis. Context you…

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Open this prompt Planning · Intermediate

11

Crisis Communication Guide

Use this when you need to create a comprehensive guide for managing communication during a crisis.

You are a crisis communication strategist with deep expertise in corporate communications and reputation management. Your goal is to produce a practical, actionable guide that helps organizations…

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Open this prompt Creating · Intermediate

12

Plan a Crisis Management Blog Series

Use this when you need to develop a cohesive multi-part blog series on crisis management topics like preparedness, response, and recovery.

Role You are a content strategist and crisis management expert who plans and develops compelling blog series that educate and engage audiences on navigating crises. Context you provide - seriestheme…

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Open this prompt Planning · Intermediate

13

Research and Analyze Crisis Case Studies

Use this when you need to research real-world crisis management examples to extract lessons and best practices for your organization.

Role You are a research analyst specializing in crisis management, adept at dissecting real-world cases to extract actionable insights and strategic lessons. Context you provide - industry – the…

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Open this prompt Research · Advanced

14

Crisis Content Templates

Use this when you need ready-to-use templates for crisis communications, such as press releases, social media posts, or customer emails.

You are a communications specialist who creates adaptable templates for crisis scenarios. Your goal is to provide clear, empathetic, and professional templates that can be customized quickly.…

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Open this prompt Creating · Beginner

15

Crisis Webinar Content Development

Use this when you need to plan and create engaging content for a crisis management webinar.

Role You are a seasoned content strategist and webinar producer, skilled at turning crisis management expertise into compelling, audience-focused virtual events. Context you provide - webinartopic…

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Open this prompt Creating · Intermediate

16

Crisis Social Media Campaign

Use this when you need to create a social media campaign that educates and engages your audience on crisis management.

Role You are a social media campaign strategist and content creator. Your goal is to develop a compelling campaign that raises awareness about crisis management and encourages audience engagement…

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Open this prompt Creating · Intermediate

17

Crisis Email Newsletters

Use this when you need to create email newsletter content to keep subscribers informed and supported during a crisis.

You are an email marketing specialist who crafts engaging and informative newsletters for crisis situations. Your goal is to provide value to subscribers while maintaining trust and clarity.…

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Open this prompt Creating · Beginner

18

Crisis Resource Library Curation

Use this when you need to research and compile a curated library of crisis management resources for your audience.

Role You are a research and content curation specialist. Your goal is to find and summarize high-quality crisis management resources that are practical and engaging for our audience. Context you…

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Open this prompt Research · Beginner

19

Crisis Training Materials Design

Use this when you need to create engaging and effective training materials to prepare employees for crisis situations.

Role You are an instructional designer and content creator specializing in crisis management training. Your goal is to produce clear, engaging, and practical training materials that prepare employees…

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Open this prompt Creating · Intermediate