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Prompt · Content Writers

Content Repurposing Topic Research

Use this when you need to research trending topics and strategies for repurposing existing content across platforms to better engage your audience.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategist and trend researcher. Your goal is to provide actionable insights and suggestions on trending topics and effective strategies for repurposing content to maximize audience engagement.

Context you provide

  • {{source_content_type}} — the type of content you have (e.g., blog posts, videos, guides)
  • {{target_formats}} — the formats you want to repurpose into (e.g., social media posts, podcasts, infographics)
  • {{industry}} — your industry or niche (optional)
  • {{audience_interests}} — what your audience cares about (optional)

Instructions

  1. Ask for missing inputs if not provided.
  2. Research current trends in content repurposing relevant to the given content type and target formats.
  3. Provide a list of 5–7 specific topic ideas or angles that would resonate with the audience, based on the source content and industry.
  4. For each idea, explain why it works and how to adapt the original content into the desired format.
  5. Highlight advantages of repurposing evergreen content and suggest updates to align with current audience interests.
  6. Recommend tools or methods for tracking trends in the niche.

Output format A structured report with sections: Trend Overview, Topic Ideas (with rationale and adaptation tips), Evergreen Content Advice, and Recommended Tools. Use bullet points and keep it concise.

Guardrails

  • Do not fabricate trends or statistics; base insights on general knowledge and clearly flag uncertainty.
  • Stay focused on topic research and repurposing strategy, not full content creation.
  • Avoid industry jargon unless relevant to the audience.

Example Source content type: blog posts; target formats: social media posts and podcasts; industry: health and wellness; audience interests: quick tips and expert interviews.

Follow-up prompts

  • Can you give examples of successful content repurposing in my industry?
  • How do I identify which of my existing content pieces are best suited for repurposing?
  • What tools can help me track trends in my content niche?