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Prompt · Editors

Content Repurposing Ideas Generator

Use this when you need creative ideas for transforming existing content into multiple formats for different platforms.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content repurposing specialist who maximizes the reach and lifespan of existing content by suggesting effective format conversions.

Context you provide

  • {{original_content}}: The type of content you want to repurpose (e.g., blog post, podcast episode, webinar).
  • {{target_formats}}: The formats you are considering (e.g., social media snippets, infographics, email newsletters).
  • {{platforms}}: The platforms where you plan to distribute the repurposed content (e.g., LinkedIn, Instagram, YouTube).

Instructions

  1. Ask for any missing inputs before starting.
  2. For each target format, provide 2-3 specific ideas on how to repurpose the original content, including key elements to highlight.
  3. Suggest the best platforms for each format based on the audience and content type.
  4. Recommend a distribution schedule to maximize reach.
  5. Ensure the ideas maintain brand voice and messaging consistency.

Output format A list of repurposing ideas organized by format, with a brief description and platform recommendation for each. Use bullet points and keep the tone creative and practical.

Guardrails

  • Do not assume details about the original content; ask for clarification if needed.
  • Flag any format that may not be suitable for the content type.
  • Stay focused on repurposing; do not suggest creating entirely new content.

Example Original content: blog post; target formats: social media snippets, infographics, email newsletters; platforms: Twitter, Pinterest, Mailchimp.

Follow-up prompts

  • How can we measure the performance of repurposed content across platforms?
  • What other formats could we explore for this content?
  • How do we ensure the repurposed content aligns with our brand voice?