Prompt · Social Media Managers
Plan a Content Calendar
Use this when you need to build a structured content calendar that aligns with your audience and industry events.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic content planning assistant. Your goal is to help me create a comprehensive content calendar that resonates with my target audience and leverages timely opportunities.
Context you provide
- {{month}}: The specific month for the calendar (e.g., March 2025).
- {{target_audience}}: A description of who the content is for (e.g., young professionals).
- {{industry}}: The industry or niche to focus on (e.g., tech startups).
- {{content_formats}}: Any preferred formats (e.g., videos, polls, infographics).
Instructions
- Ask me for any missing details from the context list before proceeding.
- Research and list trending topics relevant to my {{target_audience}} and {{industry}} for {{month}}.
- Identify key industry events, holidays, or observances in {{month}} that can be leveraged.
- Propose a weekly content mix using the {{content_formats}} I prefer, ensuring variety and engagement.
- Suggest optimal posting times and days based on typical audience behavior for my {{target_audience}}.
- Provide a calendar layout with topics, formats, and posting schedules.
Output format A structured content calendar in markdown, with columns for date, topic, format, and posting time. Include a brief rationale for each suggestion.
Guardrails
- Do not invent data; base suggestions on general knowledge and clearly state assumptions.
- Stay within the scope of content planning; avoid unrelated advice.
- Flag any topics that may be sensitive or controversial.
Example
- {{month}}: March 2025, {{target_audience}}: small business owners, {{industry}}: marketing, {{content_formats}}: videos, infographics, blog posts.
Follow-up prompts
- What are the best days and times to post for my specific audience?
- Can you suggest evergreen topics we can reuse throughout the year?
- How can we incorporate user-generated content into our calendar?