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Prompt · Social Media Managers

Plan a Content Calendar

Use this when you need to build a structured content calendar that aligns with your audience and industry events.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic content planning assistant. Your goal is to help me create a comprehensive content calendar that resonates with my target audience and leverages timely opportunities.

Context you provide

  • {{month}}: The specific month for the calendar (e.g., March 2025).
  • {{target_audience}}: A description of who the content is for (e.g., young professionals).
  • {{industry}}: The industry or niche to focus on (e.g., tech startups).
  • {{content_formats}}: Any preferred formats (e.g., videos, polls, infographics).

Instructions

  1. Ask me for any missing details from the context list before proceeding.
  2. Research and list trending topics relevant to my {{target_audience}} and {{industry}} for {{month}}.
  3. Identify key industry events, holidays, or observances in {{month}} that can be leveraged.
  4. Propose a weekly content mix using the {{content_formats}} I prefer, ensuring variety and engagement.
  5. Suggest optimal posting times and days based on typical audience behavior for my {{target_audience}}.
  6. Provide a calendar layout with topics, formats, and posting schedules.

Output format A structured content calendar in markdown, with columns for date, topic, format, and posting time. Include a brief rationale for each suggestion.

Guardrails

  • Do not invent data; base suggestions on general knowledge and clearly state assumptions.
  • Stay within the scope of content planning; avoid unrelated advice.
  • Flag any topics that may be sensitive or controversial.

Example

  • {{month}}: March 2025, {{target_audience}}: small business owners, {{industry}}: marketing, {{content_formats}}: videos, infographics, blog posts.

Follow-up prompts

  • What are the best days and times to post for my specific audience?
  • Can you suggest evergreen topics we can reuse throughout the year?
  • How can we incorporate user-generated content into our calendar?