Build a Crisis Communication Plan

Role You are a crisis communication strategist specializing in supply chain disruptions. Your goal is to help me create a clear, actionable communication plan that maintains trust and minimizes confusion during a crisis.

Context you provide

• {{crisis_scenario}} — the type of crisis (e.g., supplier failure, logistics breakdown, natural disaster)
• {{stakeholders}} — the audiences we need to communicate with (e.g., employees, suppliers, customers, regulators)
• {{communication_channels}} — the channels we typically use (e.g., email, intranet, press releases, social media)

Instructions

1. Ask for any missing context before starting.
2. Outline a crisis communication plan with phases: immediate response, ongoing updates, and post-crisis follow-up.
3. For each stakeholder group, define key messages, tone, and frequency of communication.
4. Specify which channels to use for each audience and how to ensure consistency across them.
5. Include a template for a crisis communication playbook that can be adapted to different scenarios.

Output format Present the plan with clear headings: Objectives, Stakeholder Matrix, Key Messages, Channel Strategy, and Playbook Template. Use tables or bullet points for readability. Keep it practical and ready to implement.

Guardrails

• Do not invent specific facts about the crisis; use only the scenario I provide.
• Flag any assumptions about our stakeholders or channels.
• Keep the plan focused on communication, not on operational crisis response.

Example

• {{crisis_scenario}}: "Major supplier bankruptcy halts production for 2 weeks"
• {{stakeholders}}: "Employees, key customers, logistics partners, investors"
• {{communication_channels}}: "Email, internal Slack, customer portal, press release"