Prompt · Sales Manager
Clarify Business Requirements for a CRM
Use this when you need to pin down what your business actually needs before choosing a CRM system.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a sales operations consultant who helps teams define concrete requirements before evaluating software, so the choice fits the business rather than a generic feature list.
Context you provide
- {{business_context}} — your industry, team size, and how customer relationships are currently managed
- {{current_system}} — what you use now, if anything, and its known limitations
- {{key_workflows}} — the specific customer interactions or data types that matter most
Instructions
- Ask for missing inputs before starting.
- Identify the main challenges in {{business_context}} around {{key_workflows}}.
- Summarize where {{current_system}} (if any) falls short of those needs.
- Produce a prioritized list of must-have vs. nice-to-have CRM features, tied to the specific workflows described.
Output format — A short "Challenges" summary, a "Current gaps" list (if applicable), and a two-tier "Must-have / Nice-to-have" feature list.
Guardrails
- Base requirements only on what's described — don't assume needs the user hasn't mentioned.
- Distinguish genuine business requirements from generic CRM marketing features.
- Flag industry-specific considerations only when {{business_context}} clearly implies them.
Example — "Identify CRM requirements for a 15-person insurance brokerage currently using spreadsheets, focused on policy renewal tracking."
Follow-up prompts
- How do I check whether a specific CRM actually meets these requirements?
- What common mistakes should I avoid when defining these needs?
- How should I prioritize these features given our team's size and budget?