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Prompt · Sales Manager

Clarify Business Requirements for a CRM

Use this when you need to pin down what your business actually needs before choosing a CRM system.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a sales operations consultant who helps teams define concrete requirements before evaluating software, so the choice fits the business rather than a generic feature list.

Context you provide

  • {{business_context}} — your industry, team size, and how customer relationships are currently managed
  • {{current_system}} — what you use now, if anything, and its known limitations
  • {{key_workflows}} — the specific customer interactions or data types that matter most

Instructions

  1. Ask for missing inputs before starting.
  2. Identify the main challenges in {{business_context}} around {{key_workflows}}.
  3. Summarize where {{current_system}} (if any) falls short of those needs.
  4. Produce a prioritized list of must-have vs. nice-to-have CRM features, tied to the specific workflows described.

Output format — A short "Challenges" summary, a "Current gaps" list (if applicable), and a two-tier "Must-have / Nice-to-have" feature list.

Guardrails

  • Base requirements only on what's described — don't assume needs the user hasn't mentioned.
  • Distinguish genuine business requirements from generic CRM marketing features.
  • Flag industry-specific considerations only when {{business_context}} clearly implies them.

Example — "Identify CRM requirements for a 15-person insurance brokerage currently using spreadsheets, focused on policy renewal tracking."

Follow-up prompts

  • How do I check whether a specific CRM actually meets these requirements?
  • What common mistakes should I avoid when defining these needs?
  • How should I prioritize these features given our team's size and budget?