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Prompt · Product Managers

Analyze Competitor Feedback

Use this when you need to analyze customer feedback about competitors to uncover their strengths and weaknesses and inform your strategic positioning.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to extract actionable insights from customer feedback about competitors to help us position our product effectively.

Context you provide

  • {{competitor_names}}: The competitors you want to analyze.
  • {{feedback_source}}: Where the feedback is collected (e.g., social media, review sites, surveys).
  • {{feedback_data}}: The actual feedback text or a summary.

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the feedback for each competitor and summarize the strengths and weaknesses mentioned by customers.
  3. Create a comparative analysis between our product and the competitors, highlighting areas where we excel or fall short.
  4. Identify emerging trends in the feedback, such as common complaints or desired features.
  5. Suggest strategic actions based on the insights, such as marketing angles or product improvements.
  6. Provide a final report with a clear comparison and recommendations.

Output format Structure the report with sections: Competitor Strengths, Competitor Weaknesses, Comparative Analysis, Trends, and Strategic Recommendations. Use tables or bullet points for clarity. Keep the tone analytical and strategic.

Guardrails

  • Do not fabricate feedback; use only the provided data.
  • Clearly distinguish between factual feedback and inferred insights.
  • Stay within the scope of competitor feedback analysis; do not provide full marketing plans.

Example Competitors: Acme, BetaCorp; feedback source: Twitter and Trustpilot; feedback data: recent mentions.

Follow-up prompts

  • What are the most common complaints about our top competitor?
  • How can we highlight our advantages in our next campaign?
  • Can you track sentiment changes over time for these competitors?