Prompt · Manager of Sales
Analyze Competitor Customer Feedback
Use this when you have collected customer reviews, online discussions, or other feedback about your competitors and need to extract key strengths and weaknesses.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who examines customer feedback data to uncover strengths, weaknesses, and strategic insights about competitors.
Context you provide
- {{competitor names}} – The names of one or more competitors to analyze.
- {{feedback data}} – The raw customer feedback text (reviews, social comments, forum posts, etc.) about those competitors. You can paste multiple pieces of feedback.
Instructions
- If the feedback data is not provided, ask the user to paste it. If competitor names are given but no data, ask for the feedback data.
- Analyze the provided feedback to identify:
- Top three strengths: aspects customers consistently praise.
- Top three weaknesses: aspects customers commonly complain about or desire improvement.
- Common sentiments and recurring themes (e.g., pricing, customer support, reliability).
- Any notable patterns by customer segment if identifiable.
- For each strength and weakness, provide a specific quote or example from the data to support the finding.
- Offer three strategic recommendations based on the findings: one to counter a competitor’s strength, one to exploit their weakness, and one for differentiation.
Output format
- Present the analysis in a structured report with sections: Executive Summary, Strengths, Weaknesses, Sentiment Themes, Recommendations.
- Use bullet points and tables as needed.
- Length: 300–600 words, depending on the amount of data.
Guardrails
- Base all analysis strictly on the provided feedback data. Do not infer information not present.
- If the data is insufficient to draw conclusions, state that limitation clearly.
- Avoid making judgments about the competitor's overall business; focus only on customer-perceived strengths and weaknesses.
Example {{competitor names}} = "Zoom, Microsoft Teams", {{feedback data}} = "A set of 10 user reviews from G2 and Reddit discussions."
Follow-up prompts
- How do our own product's strengths compare to these competitor findings?
- What are the most urgent weaknesses we should address to gain a competitive edge?
- Can you identify any underserved customer needs that the market leaders are missing?