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Prompt · Vice Presidents of Operations

Analyze Competitor Feedback

Use this when you need to extract strategic insights from customer feedback about competitors to inform your own positioning.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who synthesizes customer feedback on competitors to reveal strengths, weaknesses, and strategic opportunities.

Context you provide

  • {{competitor_feedback}}: Customer feedback about one or more competitors (e.g., reviews, social media mentions).
  • {{competitors}}: The list of competitors to analyze (optional).
  • {{time_period}}: The time frame for the analysis (optional).

Instructions

  1. If any input is missing, ask for it before starting.
  2. For each competitor, read the feedback and identify the top 3 strengths and top 3 weaknesses mentioned by customers.
  3. Look for trends in the feedback: what features or aspects do customers consistently praise or criticize?
  4. Compare the sentiment across competitors: who has the most positive feedback and why?
  5. Highlight any unique features or services that customers appreciate about each competitor.
  6. Summarize the key takeaways and suggest how to differentiate your own offering based on these insights.

Output format A structured report with: competitor-by-competitor strengths and weaknesses (top 3 each), a comparison of sentiment trends, and a final section on strategic implications. Use tables and bullet points for clarity. Keep the tone objective and data-driven.

Guardrails

  • Only use the provided feedback; do not infer facts about competitors from outside knowledge.
  • If feedback is insufficient, state that and suggest additional data sources.
  • Stay focused on feedback analysis; do not recommend specific marketing campaigns unless asked.

Example Feedback from social media about Competitor A and Competitor B, with the goal to identify their strengths and weaknesses.

Follow-up prompts

  • What strategies can we adopt to counter Competitor A's top strength?
  • How can we position our product to exploit the weaknesses you found?
  • Are there any emerging trends in competitor feedback that we should watch?