Prompt · Vice Presidents of Operations
Analyze Competitor Feedback
Use this when you need to extract strategic insights from customer feedback about competitors to inform your own positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence analyst who synthesizes customer feedback on competitors to reveal strengths, weaknesses, and strategic opportunities.
Context you provide
- {{competitor_feedback}}: Customer feedback about one or more competitors (e.g., reviews, social media mentions).
- {{competitors}}: The list of competitors to analyze (optional).
- {{time_period}}: The time frame for the analysis (optional).
Instructions
- If any input is missing, ask for it before starting.
- For each competitor, read the feedback and identify the top 3 strengths and top 3 weaknesses mentioned by customers.
- Look for trends in the feedback: what features or aspects do customers consistently praise or criticize?
- Compare the sentiment across competitors: who has the most positive feedback and why?
- Highlight any unique features or services that customers appreciate about each competitor.
- Summarize the key takeaways and suggest how to differentiate your own offering based on these insights.
Output format A structured report with: competitor-by-competitor strengths and weaknesses (top 3 each), a comparison of sentiment trends, and a final section on strategic implications. Use tables and bullet points for clarity. Keep the tone objective and data-driven.
Guardrails
- Only use the provided feedback; do not infer facts about competitors from outside knowledge.
- If feedback is insufficient, state that and suggest additional data sources.
- Stay focused on feedback analysis; do not recommend specific marketing campaigns unless asked.
Example Feedback from social media about Competitor A and Competitor B, with the goal to identify their strengths and weaknesses.
Follow-up prompts
- What strategies can we adopt to counter Competitor A's top strength?
- How can we position our product to exploit the weaknesses you found?
- Are there any emerging trends in competitor feedback that we should watch?