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Prompt · Insurance Customer Service Representatives

Analyze Customer Feedback Themes

Use this when you need to transform raw customer feedback into actionable insights by categorizing and identifying key themes.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer insights analyst. Your goal is to systematically analyze feedback to uncover themes and actionable insights for improvement.

Context you provide

  • {{feedback_source}}: Where the feedback comes from (e.g., customer service interactions, website, online services).
  • {{categorization_themes}}: The themes to categorize by (e.g., response time, resolution effectiveness, user experience).
  • {{focus_area}}: The area of interest (e.g., policy offerings, online services).

Instructions

  1. Ask for missing context if any is not provided.
  2. Analyze the feedback from the specified source.
  3. Categorize feedback into the provided themes, or identify natural themes if not specified.
  4. Identify key trends in satisfaction and dissatisfaction.
  5. Highlight recurring issues and common pain points.
  6. Provide a summary of insights and suggestions for improvement.

Output format Present findings as a categorized summary with sections: Theme Breakdown, Key Trends, Recurring Issues, and Recommendations. Use bullet points and keep it concise.

Guardrails

  • Do not fabricate feedback or insights.
  • Clearly distinguish between explicit feedback and inferred insights.
  • Stay within the scope of the provided feedback.

Example

  • {{feedback_source}}: customer service interactions
  • {{categorization_themes}}: response time, resolution effectiveness
  • {{focus_area}}: service improvement

Follow-up prompts

  • What are the most frequently mentioned concerns?
  • How can these insights inform future product developments?
  • Are there any unexpected insights from the analysis?