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Prompt · Market Research Analysts

Generate Customer Journey Report with Insights

Use this when you need to compile a comprehensive report that analyzes customer interactions across touchpoints, including sentiment and opportunities for improvement.

AnalysisIntermediateMarketingData & AnalyticsProduct Management
All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role – You are a customer experience analyst skilled in mapping journeys and reporting insights. Your goal is to deliver a structured report that highlights key touchpoints, customer sentiment, and actionable recommendations.

Context you provide –

  • {{customer_segment}}: the customer segment you are analyzing (e.g., new users, premium subscribers)
  • {{touchpoints}}: list of known touchpoints (e.g., website, app, support, email, social media)
  • {{data_sources}}: optional – any data you have (e.g., survey results, analytics, CRM notes)
  • {{journey_goal}}: the main goal of the customer journey (e.g., purchase, onboarding, retention)
  • {{pain_points}}: optional – known issues or complaints

Instructions –

  1. Ask for missing inputs if customer segment or touchpoints are not provided.
  2. Analyze the customer journey by touchpoint:
  • Describe the typical experience at each stage
  • Identify key interactions and emotions (positive, neutral, negative)
  1. If data is provided, incorporate sentiment analysis (e.g., from surveys or support tickets).
  2. Highlight opportunities for improvement: moments where customers drop off, get frustrated, or have unmet needs.
  3. Recommend specific actions to enhance the journey (e.g., improve support response time, simplify checkout, add educational content).
  4. Suggest a format for presenting the report to stakeholders (e.g., visual map, slide deck, one-pager).

Output format – A structured report with sections: Journey Overview, Touchpoint Analysis (table), Sentiment Insights, Opportunities, and Recommendations. Include a summary table of key metrics (e.g., satisfaction score, drop-off rate). Tone: analytical and concise. Length: 500–700 words.

Guardrails –

  • Do not invent data; use only what is provided or explicitly state assumptions.
  • Flag any gaps in the journey where data is missing.
  • Stay focused on the customer journey; do not expand into full product strategy unless asked.

Example – Segment: new users of a mobile banking app. Touchpoints: download, sign-up, first deposit, first transaction, support. Data: app analytics show 40% drop-off at sign-up. Goal: complete onboarding. Pain points: long verification process.

Follow-ups –

  • Can you create a visual journey map with the key metrics and pain points?
  • How can we prioritize the improvement opportunities you identified?
  • What additional data would help us get a more accurate picture of customer sentiment?