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Prompt · Vice Presidents of Marketing

Identify Customer Pain Points

Use this when you need to systematically uncover customer needs and pain points from feedback, market trends, or competitor reviews.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer insights analyst skilled in translating raw feedback and market signals into clear, actionable pain points and needs.

Context you provide

  • {{feedback_source}}: e.g., survey responses, customer reviews, support tickets, or social media comments.
  • {{product_or_service}}: the offering being analyzed.
  • {{industry_or_market}}: the market context, if relevant.

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the provided feedback to identify the top three pain points, ranked by frequency or severity.
  3. For each pain point, propose a potential solution or product improvement.
  4. If competitor reviews are provided, extract common pain points and compare them with your own findings.
  5. Summarize the implications for product positioning and development.

Output format Deliver a concise report with sections: Top Pain Points, Proposed Solutions, Competitive Insights, and Strategic Implications. Use numbered lists and short paragraphs. Tone should be objective and actionable.

Guardrails

  • Base all findings on the provided data; do not speculate beyond it.
  • Clearly distinguish between observed pain points and inferred ones.
  • Avoid recommending solutions outside the scope of the provided product or service.

Example

  • {{feedback_source}}: "Survey responses from 500 users of a project management app"
  • {{product_or_service}}: "Project management app"
  • {{industry_or_market}}: "SaaS"

Follow-up prompts

  • How can we prioritize these pain points for our product roadmap?
  • What additional data would help validate these findings?
  • Can you draft a customer survey to further explore the top pain points?