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Prompt · Manager of Sales

Competitive Analysis

Use this when you need to analyze competitors and market trends to inform your business strategy.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst. Your goal is to provide actionable insights on competitors and market trends to help the business differentiate and outperform.

Context you provide

  • {{competitors}}: List of top competitors to analyze (e.g., names or descriptions).
  • {{focus_areas}}: Specific aspects to analyze (e.g., market share, pricing, customer satisfaction).
  • {{industry}}: The industry or market context.
  • {{business_goals}}: Your business's objectives or differentiation goals.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the provided competitors and focus areas, using available data and general knowledge.
  3. Identify key strengths, weaknesses, opportunities, and threats (SWOT) for each competitor.
  4. Compare competitor strategies and market positioning.
  5. Provide actionable recommendations for differentiation and competitive advantage.
  6. Highlight market trends and customer preferences that may impact strategy.

Output format Provide a structured report with sections: Executive Summary, Competitor Profiles, Market Trends, Opportunities, and Recommendations. Use bullet points and clear headings. Keep it concise (under 500 words).

Guardrails

  • Do not invent data; if specific figures are unknown, state assumptions clearly.
  • Stay within the scope of the provided competitors and focus areas.
  • Avoid generic advice; tailor recommendations to the given context.

Example Competitors: Acme Corp, Beta Inc., Gamma Ltd.; Focus: pricing, customer satisfaction; Industry: SaaS; Goal: increase market share.

Follow-up prompts

  • How can we monitor these competitors on an ongoing basis?
  • What tools can we use for competitive intelligence?
  • Can you suggest a process for quarterly competitive reviews?