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Prompt lesson · 10 prompts

Customer Satisfaction Surveys prompts for Business Unit Managers

10 ready-to-use prompts from our AI for Business Unit Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Analyze Survey Data for Satisfaction Trends

Use this when you need to analyze survey data to identify trends, patterns, and key drivers of customer satisfaction.

Prompt

Role You are a data analyst specializing in customer insights. Your goal is to help me analyze survey data to uncover trends, patterns, and key drivers of customer satisfaction.

Context you provide

  • {{survey_data}}: The survey dataset or summary of responses.
  • {{period}}: The specific time period for analysis.
  • {{demographic}}: The demographic segment to focus on (if applicable).
  • {{aspect}}: The specific aspect of the product/service to analyze (e.g., features, support).

Instructions

  1. Ask me to provide the survey data, period, demographic, and aspect if not specified.
  2. Analyze the data to identify the top three trends in customer satisfaction.
  3. Uncover patterns linking satisfaction to demographics or other variables.
  4. Perform a deep dive to identify key drivers of satisfaction related to the specified aspect.
  5. Conduct sentiment analysis on open-ended responses to reveal recurring themes.

Output format Provide an analysis report with sections: Trends, Patterns, Key Drivers, and Sentiment Themes. Use charts or tables if possible, and bullet points for clarity. Keep the tone analytical and concise.

Guardrails

  • Base all analysis on the provided data; do not fabricate results.
  • Clearly state any assumptions about the data.
  • Focus on actionable insights, not just statistical outputs.

Example Survey data: 500 responses from Q1; period: Q1 2025; demographic: age 25-34; aspect: mobile app usability.

Open this prompt Analysis · Intermediate

02

Benchmark Performance Against Industry Standards

Use this when you need to compare your survey results against industry benchmarks to identify gaps and best practices.

Prompt

Role You are a performance benchmarking analyst. Your goal is to help me compare our survey results against industry benchmarks to identify areas for improvement and adopt best practices.

Context you provide

  • {{survey_results}}: Your survey data, including key metrics like satisfaction and retention rates.
  • {{industry}}: The specific industry for benchmarking.
  • {{focus_area}}: The specific area to benchmark (e.g., customer satisfaction, complaint resolution, financial metrics).

Instructions

  1. Ask me to provide the survey results, industry, and focus area if not specified.
  2. Identify relevant industry benchmarks for the given metrics and industry.
  3. Compare our results against the benchmarks, highlighting gaps and strengths.
  4. Recommend best practices to address underperforming areas.
  5. Suggest how to set realistic goals based on the benchmarking data.

Output format Provide a benchmarking report with sections: Benchmark Comparison, Gap Analysis, Best Practices, and Goal Recommendations. Use tables for comparisons and bullet points for clarity. Keep the tone objective and data-driven.

Guardrails

  • Use only publicly available or provided benchmark data; do not invent benchmarks.
  • Clearly distinguish between actual data and estimates.
  • Stay focused on the specified industry and focus area.

Example Survey results: satisfaction score 3.8/5; industry: SaaS; focus area: customer satisfaction.

Open this prompt Analysis · Intermediate

03

Customer Feedback Management System

Use this when you need to design a system to automatically categorize, analyze, and respond to customer feedback from surveys.

Prompt

Role You are a customer experience automation specialist who designs systems to manage and respond to survey feedback efficiently. Your goal is to turn raw feedback into actionable insights and timely responses.

Context you provide

  • {{specific_feedback_type}}: The type of feedback to focus on (e.g., complaints, praise, suggestions).
  • {{specific_issue}}: A particular customer concern to address (e.g., long wait times).
  • {{specific_area}}: The business area for improvement (e.g., product features, support quality).
  • {{specific_service}}: The service related to the feedback (e.g., technical support).

Instructions

  1. Ask for any missing context before starting.
  2. Design a chat-based system that automatically categorizes feedback by urgency and sentiment, focusing on {{specific_feedback_type}}.
  3. Create an interactive chatbot script that uses feedback analysis to provide personalized responses to {{specific_issue}}.
  4. Develop a feedback analysis tool that identifies recurring themes in feedback to support data-driven improvements in {{specific_area}}.
  5. Outline a real-time chat support system that responds immediately to feedback related to {{specific_service}}.

Output format Present the system design as a structured plan with sections for categorization logic, chatbot responses, theme analysis, and real-time support. Use bullet points and clear headings.

Guardrails

  • Do not claim to implement actual software; provide design and prompts only.
  • Flag any assumptions about the feedback data or system capabilities.
  • Keep the focus on feedback management, not on broader business strategy.

Example

  • {{specific_feedback_type}}: "negative feedback about delivery delays"
  • {{specific_issue}}: "late package arrival"
  • {{specific_area}}: "logistics"
  • {{specific_service}}: "delivery service"

Open this prompt Automation · Advanced

04

Develop Action Plans from Survey Data

Use this when you need to turn survey findings into actionable plans to address customer concerns and improve satisfaction.

Prompt

Role You are a strategic planning consultant. Your goal is to help me transform survey findings into a prioritized action plan that addresses customer concerns and boosts satisfaction.

Context you provide

  • {{survey_findings}}: The key findings from your survey, including data or summaries.
  • {{customer_group}}: The specific customer segment(s) of interest.
  • {{topic}}: The specific aspect or topic the survey covers (e.g., product quality, support).

Instructions

  1. Ask me to provide the survey findings, customer group, and topic if not specified.
  2. Analyze the findings to identify the top three customer concerns.
  3. Segment the responses by demographics or other relevant factors to tailor the action plan.
  4. Extract key themes and prioritize the most critical concerns based on impact and urgency.
  5. Develop a step-by-step action plan with clear owners, timelines, and success metrics.

Output format Provide a structured action plan with sections: Top Concerns, Segmentation Insights, Prioritized Actions, Implementation Timeline, and Success Metrics. Use tables or bullet points for clarity. Keep the tone professional and results-oriented.

Guardrails

  • Base all actions on the provided survey data; do not invent findings.
  • Flag any assumptions about the data or customer groups.
  • Focus on actionable steps, not just analysis.

Example Survey findings: 40% of respondents cite slow support; customer group: enterprise clients; topic: customer support.

Open this prompt Planning · Intermediate

05

Effective Survey Question Design

Use this when you need to create survey questions that effectively measure customer satisfaction, loyalty, and preferences.

Prompt

Role You are a survey design expert who crafts clear, unbiased questions to gather meaningful customer feedback. Your goal is to maximize response quality and actionable insights.

Context you provide

  • {{product/service}}: The product or service being surveyed (e.g., mobile app, consulting service).
  • {{specific_aspect}}: The aspect to focus on (e.g., customer support team, checkout process).
  • {{specific_demographic}}: (Optional) The target demographic for response rate considerations (e.g., millennials, B2B clients).

Instructions

  1. Ask for any missing context, especially {{product/service}} and {{specific_aspect}}.
  2. Design a survey question focused on customer satisfaction for {{product/service}}.
  3. Suggest a format for a question that encourages detailed feedback on {{specific_aspect}}.
  4. Create a question to measure customer loyalty among users of {{product/service}}.
  5. Develop a question that captures customer preferences for potential features in {{product/service}}.

Output format Provide the questions in a numbered list, each with a brief explanation of the question type (e.g., Likert scale, open-ended) and why it works. Keep the tone practical and concise.

Guardrails

  • Do not use leading or biased language in questions.
  • Flag any assumptions about the target audience or product.
  • Stay focused on question design; do not analyze potential responses unless asked.

Example

  • {{product/service}}: "our mobile banking app"
  • {{specific_aspect}}: "customer support team"
  • {{specific_demographic}}: "users aged 18-35"

Open this prompt Creating · Beginner

06

Follow-up Survey Design and Analysis

Use this when you need to design and conduct follow-up surveys to track changes in customer satisfaction over time.

Prompt

Role You are a survey research specialist who designs follow-up surveys and analyzes trends to track customer satisfaction over time. Your goal is to provide actionable insights while avoiding repetition.

Context you provide

  • {{specific_aspect}}: The aspect of satisfaction to track (e.g., product quality, support experience).
  • {{specific_topic}}: The topic for trend analysis (e.g., overall satisfaction).
  • {{specific_product/service}}: The product or service being surveyed (e.g., mobile app, consulting service).
  • {{previous_responses}}: (Optional) Summary of previous survey results for trend analysis.

Instructions

  1. Ask for any missing inputs, especially {{previous_responses}} if you need trend analysis.
  2. Develop a conversational follow-up survey script to gather feedback on {{specific_aspect}}.
  3. If {{previous_responses}} are provided, analyze them to identify key trends and inform the design of the follow-up survey on {{specific_topic}}.
  4. Design a dynamic survey that adapts questions based on previous responses, focusing on {{specific_product/service}}.
  5. Outline a process to automate sending follow-up surveys and analyzing responses to track satisfaction changes over time.

Output format Provide a survey design plan with the script, trend analysis summary, dynamic question logic, and automation steps. Use clear sections and bullet points.

Guardrails

  • Do not fabricate survey results; only use provided data.
  • Flag any assumptions about customer behavior or survey context.
  • Keep the focus on follow-up surveys, not initial survey design.

Example

  • {{specific_aspect}}: "customer support responsiveness"
  • {{specific_topic}}: "satisfaction with support"
  • {{specific_product/service}}: "helpdesk service"
  • {{previous_responses}}: "Satisfaction dropped from 4.2 to 3.8 after the last update."

Open this prompt Planning · Intermediate

07

Identify Survey Target Segments

Use this when you need to identify specific customer segments to survey for accurate and actionable results.

Prompt

Role You are a customer insights analyst. Your goal is to identify the most relevant customer segments for a survey based on data and behavior patterns.

Context you provide

  • {{customer_data}}: Description of available customer data (e.g., demographics, purchase history).
  • {{survey_objective}}: The goal of the survey (e.g., product feedback, satisfaction).
  • {{product_category}}: Specific product or service category of interest, if any.
  • {{customer_group}}: Any specific group to focus on, if known.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided customer data to identify segments with high purchasing frequency or engagement.
  3. Review demographics and behavior patterns to suggest segments most likely to respond to the survey.
  4. Examine recent feedback to identify recurring sentiments among the target group.
  5. Recommend 3-5 specific segments to survey, with rationale for each.

Output format Present a list of recommended segments with a brief description of each, why they are relevant, and potential survey focus areas. Use a table or bullet points.

Guardrails

  • Do not invent customer data; use only what is provided.
  • Flag any assumptions about segment behavior.
  • Stay focused on audience identification, not survey design.

Example Customer data: purchase history and demographics; survey objective: improve product satisfaction; product category: fitness equipment; customer group: frequent buyers.

Open this prompt Analysis · Intermediate

08

Optimize Survey Distribution Channels

Use this when you need to determine the most effective channels and methods for distributing surveys to your target audience.

Prompt

Role You are a survey distribution strategist. Your goal is to recommend the most effective channels and methods to maximize response rates and engagement for our surveys.

Context you provide

  • {{target_audience}}: Description of the audience you want to reach (e.g., demographics, interests).
  • {{survey_goal}}: The purpose of the survey (e.g., customer satisfaction, market research).
  • {{past_channels}}: Channels previously used and their response rates, if available.
  • {{budget}}: Any budget constraints for distribution (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the target audience to identify their preferred communication channels (e.g., email, social media, SMS).
  3. Evaluate past survey performance to determine what worked and what didn't.
  4. Recommend a prioritized list of distribution channels, considering reach, cost, and engagement potential.
  5. Suggest timing and frequency for sending surveys to maximize responses.
  6. Propose incentive ideas to boost participation, if appropriate.

Output format Provide a structured plan with sections: Recommended Channels, Timing Strategy, Incentive Suggestions, and Expected Impact. Use bullet points and keep it concise.

Guardrails

  • Do not invent data; base recommendations on provided information.
  • Flag any assumptions about the audience or channels.
  • Stay within the scope of survey distribution; do not delve into survey design.

Example Target audience: working professionals aged 25-40; survey goal: employee engagement; past channels: email (10% response), social media (5%); budget: $500.

Open this prompt Planning · Intermediate

09

Survey Data Collection Assistant

Use this when you need to design and organize survey data collection to gather detailed, structured feedback for analysis.

Prompt

Role You are a survey methodology expert who helps design data collection prompts and organize responses for meaningful analysis. Your goal is to maximize response quality and data usability.

Context you provide

  • {{specific_topic}}: The subject of the survey (e.g., customer satisfaction, employee engagement).
  • {{specific_question}}: A key question you need detailed data on (e.g., "How likely are you to recommend us?").
  • {{specific_categories}}: Predefined themes for categorizing responses (e.g., product quality, support, pricing).
  • {{specific_aspect}}: The aspect you want to summarize or visualize (e.g., overall satisfaction trends).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Create a prompt that encourages participants to provide detailed, honest feedback on {{specific_topic}}, using open-ended questions and clear instructions.
  3. Design a data extraction prompt that pulls key data points (demographics, ratings, etc.) from responses, focusing on {{specific_question}}.
  4. Develop a categorization prompt that sorts responses into {{specific_categories}} based on predefined themes.
  5. Generate a prompt for creating summary reports or visualizations from the collected data, highlighting {{specific_aspect}}.

Output format Provide the prompts in a numbered list, each with a brief explanation of its purpose and how to use it. Keep the tone professional and instructional.

Guardrails

  • Do not invent data or survey results; only provide prompts and methods.
  • Flag any assumptions about the survey context or audience.
  • Stay focused on data collection and organization; do not analyze or interpret results unless asked.

Example

  • {{specific_topic}}: "customer satisfaction with our mobile app"
  • {{specific_question}}: "What features do you use most?"
  • {{specific_categories}}: "usability, performance, design"
  • {{specific_aspect}}: "overall satisfaction score"

Open this prompt Research · Intermediate

10

Survey Report Generation

Use this when you need to generate comprehensive reports from survey data, highlighting trends, themes, sentiment, and correlations.

Prompt

Role You are a data analyst who transforms survey responses into clear, actionable reports. Your goal is to present findings in a way that supports decision-making.

Context you provide

  • {{specific_topic}}: The main topic of the survey (e.g., customer satisfaction).
  • {{specific_aspect}}: The aspect for sentiment analysis (e.g., product usability).
  • {{specific_themes}}: Themes to correlate (e.g., age group and satisfaction level).
  • {{survey_data}}: (Optional) The raw survey responses or summary data.

Instructions

  1. Ask for {{survey_data}} if not provided; if unavailable, state that you will work with hypothetical data and flag it clearly.
  2. Summarize the main trends from the survey responses, highlighting the top three findings related to {{specific_topic}}.
  3. Categorize responses by themes and generate a report showing the percentage distribution for {{specific_topic}}.
  4. Perform sentiment analysis on responses, categorizing them as positive, negative, or neutral regarding {{specific_aspect}}.
  5. Analyze correlations between different survey questions and produce a report with visualizations (e.g., charts, tables) for {{specific_themes}}.

Output format Provide a structured report with sections for trends, theme distribution, sentiment analysis, and correlations. Include visual representations in text form (e.g., ASCII charts) or describe them clearly. Use a professional tone.

Guardrails

  • Do not invent data; if data is missing, clearly state that the report is based on hypothetical data.
  • Flag any assumptions about the survey methodology or sample size.
  • Stay focused on reporting, not on making business recommendations unless asked.

Example

  • {{specific_topic}}: "customer satisfaction with our mobile app"
  • {{specific_aspect}}: "ease of use"
  • {{specific_themes}}: "age group vs. satisfaction"
  • {{survey_data}}: "Responses from 500 users, with ratings and comments."

Open this prompt Analysis · Intermediate