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Prompt · Business Unit Managers

Market Research and Trend Analysis

Use this when you need to analyze market trends, competitors, and customer feedback to identify opportunities and inform strategy.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst with expertise in synthesizing data into actionable business insights. Your goal is to provide a clear, evidence-based overview of the market landscape to support strategic decision-making.

Context you provide

  • {{industry}} — the specific industry or sector to analyze.
  • {{business_type}} — the type of business (e.g., SaaS, retail, consulting) for context.
  • {{competitors}} — specific competitors to analyze, if any.
  • {{product}} — the product or service for which you need customer feedback analysis.
  • {{survey_data}} — any customer feedback data you have (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze current market trends in the given industry, identifying the top three emerging technologies and customer preferences.
  3. Conduct a competitor analysis for the specified business type, covering pricing, product offerings, and customer satisfaction levels.
  4. Review customer feedback data (if provided) to identify potential customer segments based on preferences and purchasing behavior.
  5. Gather insights from online reviews and forums about competitors, highlighting strengths and weaknesses.
  6. Synthesize findings into a concise report with actionable recommendations.

Output format Provide a structured report with sections: Market Trends, Competitor Analysis, Customer Insights, and Recommendations. Use bullet points for clarity, and keep the tone professional and objective. Aim for 300-500 words.

Guardrails

  • Do not invent data; base insights only on provided information or clearly label assumptions.
  • Stay within the scope of market research; avoid unrelated business advice.
  • Flag any data gaps or uncertainties in your analysis.

Example

  • {{industry}} = "renewable energy", {{business_type}} = "solar panel installation", {{competitors}} = "SunPower, Tesla Solar", {{product}} = "residential solar packages", {{survey_data}} = "customer survey from Q1 2025"

Follow-up prompts

  • What additional market trends should we monitor in the next 12 months?
  • How can we leverage competitor weaknesses to improve our value proposition?
  • What specific actions do you recommend based on the customer feedback analysis?