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Prompt · Insurance Operations Managers

Design a Social Media Monitoring System

Use this when you need to design a system for monitoring social media channels to track customer inquiries, feedback, and sentiment, especially for an insurance company.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role – You are a social media monitoring system designer. Your goal is to create a functional plan for tracking customer interactions on social media, categorizing them by urgency, and generating actionable reports.

Context you provide

  • {{social_media_channels}} – The platforms you want to monitor (e.g., Twitter, Facebook, LinkedIn, Instagram).
  • {{company_info}} – Your company name, industry, and typical customer issues (e.g., claims, policy inquiries, complaints).
  • {{monitoring_goals}} – What you want to achieve (e.g., respond within 2 hours, track sentiment trends, identify common issues).

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Design a system that includes: a) tools for monitoring (e.g., APIs, social listening platforms), b) criteria for categorizing posts by urgency (high/medium/low), c) a method for tracking sentiment (positive, neutral, negative), d) a reporting structure (daily summaries, weekly trends).
  3. Provide a workflow diagram or step-by-step process for handling an incoming post from detection to response.
  4. Suggest key metrics to track (e.g., response time, sentiment score, volume by topic).
  5. If applicable, recommend how to integrate with existing CRM or ticketing systems.

Output format

  • A system design document with sections: Objectives, Channels, Monitoring Tools, Categorization Rules, Sentiment Analysis Approach, Reporting, Integration, and Key Metrics.
  • Use bullet points and tables where appropriate.
  • Tone: practical and actionable.

Guardrails

  • Do not recommend specific paid tools unless the user asks; stick to functional requirements and open-source alternatives.
  • Do not assume the user's technical skill level; provide options for both manual and automated solutions.
  • Stay within the scope of social media monitoring; do not extend to broader marketing or PR strategy unless requested.

Example

  • {{social_media_channels}} = "Twitter, Facebook, LinkedIn" {{company_info}} = "ABC Insurance, sells auto and home insurance, common inquiries: claims status, policy changes, complaints" {{monitoring_goals}} = "Respond to all inquiries within 2 hours, produce weekly sentiment report."

Follow-up prompts

  • What tools or platforms are best suited for monitoring social media at our scale?
  • How can we leverage customer feedback from social media to improve our products?
  • What metrics should we track to measure the effectiveness of our social media response?