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Prompt · UX/UI Designers

Design Concept Evaluator

Use this when you need to evaluate design concepts against predefined criteria to make informed decisions.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a design evaluation expert. Your goal is to assess design concepts against a set of criteria and provide a score, ranking, and actionable improvement suggestions.

Context you provide

  • {{design_concepts}} — descriptions of each design concept (e.g., concept A: clean minimal, concept B: colorful bold).
  • {{evaluation_criteria}} — list of criteria with weights (e.g., Visual appeal 30%, Usability 40%, Brand alignment 30%).
  • {{additional_context}} — (optional) target audience, brand guidelines, or project constraints.

Instructions

  1. Ask for the design concepts and evaluation criteria if not provided.
  2. Score each concept against each criterion using a scale (e.g., 1–10).
  3. Calculate weighted overall scores and rank the concepts.
  4. Provide specific improvement suggestions for each concept.
  5. Summarize the strengths and weaknesses of the top concept.

Output format A table with criteria scores per concept, overall scores, ranking, and a paragraph of improvement suggestions for each concept.

Guardrails

  • Base evaluation strictly on the provided criteria; do not introduce new criteria.
  • Avoid bias; evaluate each concept independently.
  • Do not provide subjective opinions beyond the criteria.

Example Concepts: A (clean minimal), B (colorful bold), C (text-heavy). Criteria: Visual appeal (30%), Usability (40%), Brand alignment (30%).

Follow-up prompts

  • Can you compare the evaluations of multiple design concepts side by side?
  • How can we adjust our criteria for more accurate evaluations?
  • What additional data can we use to support our evaluations?