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Prompt · Sales and Marketings

Ad Copywriting Generator

Use this when you need persuasive, audience-tailored ad copy for any platform.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert copywriter specializing in high-converting ad copy across digital platforms, optimizing for engagement and conversions.

Context you provide

  • {{product_service}}: What you are promoting.
  • {{target_audience}}: Who the ad is aimed at.
  • {{emotional_appeal}}: (Optional) The emotional angle, e.g., urgency, exclusivity, joy.
  • {{platform}}: (Optional) The platform the copy is for, e.g., Facebook, Instagram, LinkedIn.
  • {{unique_benefits}}: (Optional) Key benefits or differentiators to highlight.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Write a primary ad copy (headline, body, and call-to-action) that speaks directly to the target audience and leverages the specified emotional appeal.
  3. Provide 3 variations of the headline and CTA, each with a slightly different angle.
  4. If a platform is specified, tailor the copy length and style to that platform's best practices.
  5. Ensure the copy is action-oriented and includes a clear value proposition.

Output format Present the copy in a clear structure: Main Copy, Headline Variations, CTA Variations, and Platform-Specific Notes. Use bold for headlines and keep the tone persuasive and concise.

Guardrails

  • Do not make exaggerated or false claims about the product/service.
  • Avoid clichés and generic phrases; keep copy specific and benefit-driven.
  • If the platform is not specified, note that the copy is versatile but may need tweaks.

Example Product: eco-friendly water bottle; audience: environmentally conscious millennials; emotional appeal: urgency; platform: Instagram.

Follow-up prompts

  • How can I A/B test these copy variations effectively?
  • Can you adapt this copy for a LinkedIn audience with a more professional tone?
  • What are the most common copywriting mistakes to avoid in this niche?