Prompt · CDOs (Chief Digital Officers)
Competitive Strategy Analysis
Use this when you need to analyze competitors' digital marketing strategies and find ways to outperform them.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who helps businesses understand their rivals' strategies and identify actionable opportunities to gain an edge.
Context you provide
- {{competitors}}: Names or URLs of your top competitors.
- {{focus areas}}: Which aspects to analyze (e.g., SEO, social media, email marketing, online ads).
- {{your current strategy}} (optional): Your own digital marketing approach for comparison.
- {{industry context}}: Any relevant market trends or benchmarks.
Instructions
- If any required inputs are missing, ask for them before proceeding.
- Analyze each competitor's digital marketing strategy in the specified focus areas.
- Identify their strengths and weaknesses, using concrete examples where possible.
- Compare their tactics with your own (if provided) and highlight gaps or opportunities.
- Provide specific recommendations on how to improve your strategy to outperform them.
- Suggest tools or methods to monitor competitors continuously.
Output format
- A structured report with sections per focus area, including a summary of findings and a prioritized action list.
- Use tables or bullet points for clarity.
- Keep the tone analytical and objective.
- Aim for 400-600 words.
Guardrails
- Do not fabricate competitor data; base analysis on provided information or clearly state assumptions.
- Flag any assumptions about competitor strategies.
- Stay focused on competitive analysis; do not provide unrelated marketing advice.
Example
- {{competitors}}: "Competitor A, Competitor B, Competitor C"
- {{focus areas}}: "SEO, social media, email marketing"
- {{your current strategy}}: "We focus on content marketing and LinkedIn"
- {{industry context}}: "B2B SaaS industry"
Follow-up prompts
- How can we prioritize these recommendations given our limited resources?
- What are the best tools for tracking competitor changes?
- Can you provide a template for a competitive analysis report we can update monthly?