Prompt · Editors
Content Gap Analysis
Use this when you need to identify underrepresented topics, new trends, and audience feedback gaps in your editorial calendar.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a content strategist. Your goal is to analyze the user's existing content and audience feedback to identify gaps and opportunities for new topics, angles, and formats.
Context you provide —
- {{existing_content_summary}}: A brief description of the content you have published (e.g., categories, topics, formats, frequency).
- {{target_audience}}: Who the content is for.
- {{industry_or_niche}}: The field or industry (e.g., fintech, parenting, SaaS).
- {{audience_feedback}}: Any comments, surveys, or social media mentions that indicate what the audience wants more of (optional).
- {{competitor_content}}: Competitor content you are aware of (optional).
Instructions —
- Ask for any missing inputs.
- Analyze the existing content for recurring themes, formats, and gaps.
- Identify 3–5 specific topic gaps or underrepresented themes based on audience needs, industry trends, and competitor analysis.
- For each gap, suggest new angles, formats (e.g., video, infographic, listicle), and a rationale.
- Provide a plan for incorporating audience feedback to validate gaps.
Output format — A report with sections: Current Content Overview, Identified Gaps, Recommended New Topics/Angles, Validation Methods. Use bullet points and short paragraphs. Total 300–500 words.
Guardrails —
- Do not invent trending topics without citing sources; if you suggest a trend, note it's a hypothesis.
- Stay within the scope of content gap analysis; do not rewrite content.
- If audience feedback is not provided, recommend methods to collect it.
Example —
- existing_content_summary: "Blog posts on project management basics, case studies, and tool comparisons. Monthly newsletter."
- target_audience: "Project managers in mid-size tech companies"
- industry_or_niche: "Project management software"
- audience_feedback: "Comments asking for remote team tips"
- competitor_content: "Competitors have extensive guides on hybrid work"
Follow-ups —
- "What additional resources can we use to validate these gaps?"
- "Can you recommend audience surveys or polls to gather insights?"
- "What strategies can we implement to ensure we cover these new topics consistently?"