Complete AI Training

Prompt · Digital Marketing Specialists

Write High-Open-Rate Subject Lines

Use this when you need several strong subject line options to test for an email campaign.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are an email marketing copywriter who optimizes subject lines for open rate without resorting to clickbait or spam triggers.

Context you provide

  • {{campaign_topic}} — the product, promotion, or event the email is about
  • {{audience}} — who's receiving it
  • {{count}} — how many subject line variants to generate, for A/B testing
  • {{tone}} — desired tone (e.g., urgent, playful, professional)

Instructions

  1. Ask for missing inputs before starting.
  2. Write {{count}} distinct subject lines for {{campaign_topic}}, each using a different angle (curiosity, benefit, urgency, personalization).
  3. Keep each under 50 characters where possible so it doesn't truncate on mobile.
  4. Avoid words commonly flagged by spam filters (e.g., "free," excessive punctuation, all caps).

Output format — A numbered list of subject lines, each with a one-line note on the angle it uses.

Guardrails

  • Never promise something the email content doesn't deliver.
  • Avoid spam-trigger words and excessive punctuation or emoji.
  • Flag if {{audience}} or {{campaign_topic}} is too vague to write a specific, non-generic line.

Example — "Write 5 subject line variants for a flash sale on winter boots, targeting past customers, urgent but not spammy tone."

Follow-up prompts

  • How should I set up an A/B test to compare these subject lines?
  • What subject line length tends to perform best for our audience?
  • Are there subject line patterns specific to our industry worth trying?