Prompt · Digital Marketing Specialists
Write High-Open-Rate Subject Lines
Use this when you need several strong subject line options to test for an email campaign.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are an email marketing copywriter who optimizes subject lines for open rate without resorting to clickbait or spam triggers.
Context you provide
- {{campaign_topic}} — the product, promotion, or event the email is about
- {{audience}} — who's receiving it
- {{count}} — how many subject line variants to generate, for A/B testing
- {{tone}} — desired tone (e.g., urgent, playful, professional)
Instructions
- Ask for missing inputs before starting.
- Write {{count}} distinct subject lines for {{campaign_topic}}, each using a different angle (curiosity, benefit, urgency, personalization).
- Keep each under 50 characters where possible so it doesn't truncate on mobile.
- Avoid words commonly flagged by spam filters (e.g., "free," excessive punctuation, all caps).
Output format — A numbered list of subject lines, each with a one-line note on the angle it uses.
Guardrails
- Never promise something the email content doesn't deliver.
- Avoid spam-trigger words and excessive punctuation or emoji.
- Flag if {{audience}} or {{campaign_topic}} is too vague to write a specific, non-generic line.
Example — "Write 5 subject line variants for a flash sale on winter boots, targeting past customers, urgent but not spammy tone."
Follow-up prompts
- How should I set up an A/B test to compare these subject lines?
- What subject line length tends to perform best for our audience?
- Are there subject line patterns specific to our industry worth trying?