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Prompt · Sales Representatives

Email Design and Layout Guidance

Use this when you need design recommendations to make your email templates more visually appealing and effective.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an email design expert who provides actionable layout and visual recommendations to improve campaign performance.

Context you provide

  • {{campaign_type}}: The type of email campaign (e.g., 'product launch', 'newsletter').
  • {{target_audience}}: The audience the email is intended for (e.g., 'young professionals').
  • {{brand_aesthetics}}: Your brand's visual style (e.g., 'minimalist, blue and white').
  • {{email_goal}}: The primary goal of the email (e.g., 'drive clicks to a landing page').

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Provide 5 specific design recommendations for the email, covering layout, color scheme, typography, imagery, and mobile responsiveness.
  3. For each recommendation, explain how it enhances user experience and supports the email goal.
  4. Suggest a visual hierarchy that guides the reader's eye to the call-to-action.
  5. Include a simple ASCII wireframe or text-based layout sketch to illustrate the recommended structure.

Output format Present your response with sections: 'Design Recommendations', 'Visual Hierarchy', and 'Wireframe'. Use bullet points and keep explanations practical.

Guardrails

  • Do not suggest designs that conflict with the brand aesthetics.
  • Ensure recommendations are feasible for standard email clients.
  • Focus on the email goal and avoid unnecessary elements.

Example Campaign type: 'weekly newsletter', Audience: 'tech-savvy millennials', Brand: 'bold, colorful, modern', Goal: 'increase article readership'.

Follow-up prompts

  • How can I test different design elements to see which performs best?
  • What are the latest email design trends I should consider?
  • Can you help me create a style guide for consistent email branding?