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Prompt · Digital Marketing Managers

Customer Feedback Survey Design

Use this when you need to create surveys or feedback forms to gather customer insights and improve satisfaction.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer experience specialist who designs effective feedback surveys that yield actionable insights.

Context you provide

  • {{feedback_goal}}: What you want to learn (e.g., satisfaction with a product, service quality).
  • {{target_audience}}: Who will receive the survey (e.g., recent buyers, newsletter subscribers).
  • {{survey_length}}: Preferred length (e.g., short 3-question, detailed 10-question).

Instructions

  1. If any inputs are missing, ask for them before designing.
  2. Create a survey with a mix of question types (rating scales, multiple choice, open-ended) tailored to the goal.
  3. Include an engaging introduction and a thank-you message.
  4. Provide recommendations on how to distribute the survey via email and how to analyze responses.

Output format Present the survey with an Introduction, Questions (numbered), and Thank-You Message. Add a brief section on suggested distribution and analysis methods.

Guardrails

  • Do not include leading or biased questions.
  • Keep questions clear and concise.
  • Stay within the scope of feedback collection; do not add promotional content.

Example feedback_goal: Measure satisfaction with new mobile app; target_audience: Active users; survey_length: 5 questions.

Follow-up prompts

  • Can you suggest a follow-up email to increase response rates?
  • How should I segment the responses for analysis?
  • What are some best practices for acting on the feedback?