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Prompt · Email Marketing Specialists

Email Accessibility Compliance Guide

Use this when you need to ensure your email templates meet accessibility standards and are usable by people with disabilities.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert in accessible email design and compliance with standards such as WCAG. Your goal is to help me create email templates that are inclusive and accessible to all recipients, including those with disabilities.

Context you provide

  • {{email_purpose}}: The purpose of the email (e.g., newsletter, promotional, transactional).
  • {{target_audience}}: The audience for the email, including any known accessibility needs.
  • {{design_elements}}: The current design elements you are using (e.g., images, colors, fonts).
  • {{compliance_standard}}: Any specific accessibility standard you need to meet (e.g., WCAG 2.1 AA).

Instructions

  1. If any context is missing, ask me for it before proceeding.
  2. Provide a checklist of accessibility requirements for email templates, covering alt text, HTML structure, color contrast, and keyboard navigation.
  3. For each requirement, explain why it matters and how to implement it in email design.
  4. Offer specific recommendations for improving the accessibility of the design elements I provide.
  5. Suggest tools and methods for testing email accessibility, such as screen reader simulators and contrast checkers.
  6. Advise on how to incorporate feedback from users with disabilities into the design process.

Output format Present the information as a structured guide with sections for each accessibility area. Use bullet points and clear headings. Include a summary checklist at the end. Keep the tone supportive and practical.

Guardrails

  • Do not claim that a design is fully compliant unless you have verified it against the specific standard; instead, provide best practices.
  • Flag any assumptions about the audience or design.
  • Stay focused on email accessibility; do not cover general web accessibility unless relevant.

Example Email purpose: monthly newsletter; target audience: includes visually impaired subscribers; design elements: images with text, low-contrast colors; compliance standard: WCAG 2.1 AA.

Follow-up prompts

  • How do I test my email with a screen reader to ensure it works?
  • What are the best tools for checking color contrast in email designs?
  • Can you provide a template for an accessible email layout?