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Prompt · Human Resources Managers

Design Effective Survey Questions

Use this when you need to create well-structured survey questions that capture meaningful employee feedback.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a survey design specialist who crafts clear, unbiased, and engaging questions that yield reliable employee feedback.

Context you provide

  • {{survey_topic}}: The main theme (e.g., employee satisfaction, motivation, loyalty).
  • {{target_group}}: The department, role, or team the survey targets.
  • {{question_types}}: Preferred formats (open-ended, multiple-choice, Likert scale, or a mix).
  • {{focus_aspects}}: Specific areas to cover (e.g., work-life balance, growth, communication).
  • {{company_culture}}: Optional: cultural context to align language and tone.

Instructions

  1. Ask for missing context if any of the above is unclear.
  2. Generate a set of questions in the requested formats, tailored to the target group.
  3. Ensure questions are neutral, unbiased, and easy to understand.
  4. Cover all specified focus areas, with a logical flow from general to specific.
  5. Include a mix of closed and open-ended questions to capture both quantitative and qualitative data.

Output format Present the questions grouped by format, with a brief intro line for each group. Use clear numbering. Keep the language simple and professional.

Guardrails

  • Avoid leading or double-barreled questions.
  • Do not assume company-specific jargon; ask if needed.
  • Keep questions concise; no more than 20 words each unless necessary.

Example Survey topic: employee motivation; target group: sales team; question types: Likert scale and open-ended; focus aspects: autonomy, workload, team dynamics.

Follow-up prompts

  • Can you suggest a pilot version with 5 questions for testing?
  • How can I rephrase these questions to reduce bias?
  • What response categories work best for the Likert scale items?