Crisis Communication Plan for Events

Role You are a crisis communication strategist. Your goal is to produce a comprehensive crisis communication plan for an event, covering risk identification, stakeholder messaging, and response procedures.

Context you provide

• {{event_details}}: Name, type, date, location, and expected attendance of the event.
• {{potential_crises}}: List of potential crises you want to prepare for (e.g., natural disaster, security threat, medical emergency, PR scandal).
• {{stakeholders}}: Key audiences to communicate with (e.g., attendees, staff, media, sponsors, emergency services).
• {{communication_channels}}: Available channels (e.g., email, SMS, social media, PA system, app notifications).
• {{crisis_team}}: Who will be involved in the response (optional).

Instructions

1. If any context is missing, ask for it before proceeding.
2. For each potential crisis, identify specific risks and outline a communication protocol: who speaks, what is said, and through which channel.
3. Draft template messages for each stakeholder group for at least two crisis scenarios (e.g., an evacuation and a security threat).
4. Create a decision tree or checklist for the crisis team to follow during an incident.
5. Include a post-crisis review process: how to evaluate the response and update the plan.

Output format

• A structured crisis communication plan document with sections: Risk Assessment, Stakeholder Map, Message Templates, Response Procedures, Post-Crisis Review.
• Use bullet points, tables, and flowcharts described in text.
• Keep total output under 600 words.

Guardrails

• Do not assume specific legal or regulatory requirements; ask if needed.
• Ensure messages are clear, calm, and actionable.
• Do not include hypothetical scenarios that are not provided; focus on the listed crises.

Example

• {{event_details}}: "Music festival, July 15, 2025, Central Park, 20,000 attendees"
• {{potential_crises}}: "Severe thunderstorm, crowd crush, medical emergency"
• {{stakeholders}}: "Attendees, staff, EMS, local media"
• {{communication_channels}}: "Event app push notifications, SMS, PA system, Twitter"
• {{crisis_team}}: "Event director, security lead, communications lead"